Business Details
50+ Years
experience
Trusted Educational Toys & Games in Amersham
Established in 1974, our business was founded on a vision to create inspiring toys that stimulate children's development through play. Over decades, we have grown into a trusted brand, acquired by Mothercare in 2007 and The Entertainer in 2019, maintaining our commitment to innovation and quality. Our expertise lies in designing educational toys that support early learning, available globally through 520 international stores and online platforms.We prioritise age-appropriate, creative playthings that foster imagination and developmental milestones. With a heritage of over 50 years, we remain dedicated to empowering parents and children with toys that blend learning and fun, backed by rigorous safety standards and a deep understanding of child development needs.
Services
Toy Retail
Online Shopping
In-Store Pickup
International Shipping
Gift Card Services
Details
- Year established: 1974
Highlights and features
- We have over 50 years of experience in early childhood development toys
- Our products combine educational value with imaginative play features
- We offer age-specific toy recommendations through our Present Finder tool
- Our toys meet rigorous international safety standards
- We provide global availability through 520 international retail locations
Services
Educational Toy Retail
We provide carefully curated educational toys designed to support child development through play. Our products stimulate creativity, motor skills, and cognitive growth while maintaining safety standards. Each toy undergoes rigorous testing to ensure age-appropriate design and developmental benefits for children from newborn to 4+ years.
Online Shopping Platform
Our website offers convenient online access to our full toy range with delivery options across the UK and internationally. The platform features age-based filtering, gift guides, and detailed product information to help parents make informed choices about developmental toys for different age groups.
Present Finder Service
This innovative tool helps customers select perfect age-appropriate gifts by filtering toys based on age range and budget. It provides tailored recommendations for birthdays, Christmas, or special occasions, ensuring toys match developmental stages and interests for children from 0-4+ years.
International Distribution
We distribute our toys through 520 international retail locations while maintaining consistent quality standards. This service ensures global accessibility to our educational toys, supported by localised customer service and distribution networks to maintain product availability worldwide.
Toy Safety Compliance
We implement comprehensive safety testing and compliance measures for all toys, exceeding international safety regulations. Our quality control processes include material testing, age grading assessments, and ongoing monitoring to ensure all products meet the highest safety standards for children's playthings.
Questions
What age range do your toys cater to?
Our toys are carefully designed for children from newborn up to 4+ years, with age-specific recommendations to support developmental milestones.
Do you offer international shipping?
Yes, our toys are available through 520 international stores and online delivery to multiple countries worldwide.
How do you ensure toy safety?
All our products meet stringent international safety standards with regular quality checks and compliance certifications.
Can I find educational toys in your store?
We specialise in educational toys that develop creativity, motor skills, and cognitive abilities through play-based learning experiences.
Do you have gift options available?
Yes, we offer gift cards and our Present Finder tool helps you choose age-appropriate gifts within your budget.
What brands do you carry?
We feature trusted brands like Happyland, Cupcake, Peppa Pig, and our own award-winning Early Learning Centre collection.
