Business Details
44 Years
experience
Your Trusted Electrical Supplier in Birmingham
SND Electrical is a family-run business with over 70 years of experience in electrical retail and wholesaling. Established in Birmingham, England on 5th April 1982, we have grown to become one of the largest independent electrical wholesalers in the West Midlands. Our expertise spans supplying retail, trade, and industry sectors, supported by distribution centres in Leicester, London, Manchester, and Newcastle-Upon-Tyne. We prioritise exceptional customer service, competitive pricing, and maintaining high stock levels across our physical and online platforms. Our dedicated team ensures clients receive tailored advice and solutions for residential, commercial, and industrial projects.With a two-floor showroom showcasing traditional, modern, and exclusive lighting designs, we cater to diverse budgets, from cost-effective to luxury fittings. Our commitment to quality is reflected in partnerships with UK and European suppliers, including premium crystal chandelier brands like Swarovski and Asfour. We offer free site visits for bespoke lighting consultations and maintain a reputation for resolving customer issues proactively, as evidenced by testimonials praising our professionalism and reliability.
Services
Electrical Wholesaling
Lighting Solutions
LED Strip Installation
Crystal Chandeliers
Trade Distribution
Online Retail
Showroom Consultations
Delivery Services
Product Warranty
Technical Support
Details
- Year established: 1982
Highlights and features
- We are a family-run business with over 70 years of industry experience.
- Our team provides expert advice on electrical and lighting solutions.
- We maintain competitive pricing across 24% and 30% lead crystal chandeliers.
- Our two-floor showroom displays over 1,000 lighting designs for all budgets.
- We offer free site visits for bespoke lighting consultations in Birmingham.
What people say
Excellent customer service
Great price
Superfast delivery
Free site visits
Bespoke packages
Services
Electrical Wholesaling
We supply electrical components and materials to trade professionals nationwide. Our inventory includes consumer units, wiring accessories, and circuit protection devices. Clients benefit from competitive pricing and bulk order discounts.
LED Lighting Solutions
Our LED profiles and strip lights offer modern illumination for residential and commercial spaces. The range includes aluminium channels for heat dissipation and extended product lifespan. Expert installation advice is provided.
Crystal Chandeliers
We stock 24% and 30% lead crystal chandeliers from brands like Swarovski and Asfour. The collection features traditional and contemporary designs suitable for grand interiors and bespoke projects.
Showroom Consultations
Our two-floor showroom displays over 1,000 lighting options. Customers receive free consultations to select fittings matching their decor, with staff offering technical and aesthetic guidance.
Nationwide Delivery
We offer free shipping for orders over 85 to UK mainland. Standard deliveries are processed within 24-48 hours, with tracking updates provided for customer convenience.
People
Lauren
Customer Service Advisor
Lauren handles order inquiries and delivery issues with professionalism. She ensures customers receive timely updates and resolves logistical problems proactively.
Bev
Lighting Consultant
Bev provides expert advice on ceiling and wall light installations. She assists customers with matching lighting to interior designs and recommends complementary electrical fittings.
Questions
What products does SND Electrical supply?
We wholesale electrical components, LED lighting systems, crystal chandeliers, and decorative fixtures for residential and commercial use.
Do you offer trade account discounts?
Yes, we provide competitive trade pricing and bulk order discounts for electrical contractors and lighting professionals.
What are your delivery charges?
Orders over £85 qualify for free UK mainland shipping. Standard delivery charges apply for smaller orders.
Can I visit your showroom?
Our two-floor lighting showroom in Birmingham is open Monday-Saturday for in-person consultations and product selection.
Do you sell smart home devices?
Yes, we stock smart locks, security systems, and home automation products from brands like Ring and Eufy.
