Business Details
50+ Years
experience
Your Trusted Source for Natural Beauty Products
Faith In Nature was founded in 1974 by Rivka Rose, whose passion for harnessing nature's power without harming it laid the foundation for our company. As pioneers in natural, cruelty-free, and vegan personal care products, we have remained committed to sustainability and ethical practices for over five decades. Our formulations utilise 99% natural origin ingredients, essential oils, and 100% natural aroma, reflecting our deep expertise in creating effective products that align with nature. We were the first company globally to appoint Nature as a board director, demonstrating our leadership in corporate responsibility. Certified as a B Corp since 2022, we maintain carbon-balanced operations through partnerships with World Land Trust and prioritise 100% recycled packaging wherever possible.Our dedication to transparency is evident in our annual Impact Reports, which track progress across environmental, social, and governance metrics. With manufacturing based in the UK, we combine local production with global sustainability standards, serving both individual consumers and businesses through our extensive range of plastic-reducing refill formats. Our loyalty scheme, Flower Power, rewards customers for sustainable choices, while our closed-loop initiatives and zero-waste policies demonstrate our comprehensive approach to environmental stewardship. This long-standing commitment to people, planet, and product excellence establishes Faith In Nature as a trusted authority in ethical beauty.
Services
Shampoo
Conditioner
Body Wash
Soap
Hand Wash
Lotions
Dog Shampoo
Refill Products
Aluminium Bottles
Plastic-Free Products
Details
- Year established: 1974
Highlights and features
- We pioneered natural personal care products in the UK since 1974
- Our formulations contain 99% natural origin ingredients
- First company globally to appoint Nature to our board of directors
- B Corp certified for social and environmental performance
- Carbon-balanced operations through World Land Trust partnerships
Associations and certifications
- B Corp certified
What people say
Eco-friendly packaging
Effective natural ingredients
Ethical values
Pleasant aromas
Refill options
Services
Shampoo
Our shampoos combine 99% natural ingredients with essential oils to cleanse and nourish hair. Formulated without synthetic additives, they maintain scalp health while reducing environmental impact through biodegradable ingredients and refillable packaging. Suitable for all hair types, these products exemplify our commitment to natural efficacy and sustainability.
Conditioner
Plant-based conditioners enhance hair manageability using natural emollients and botanical extracts. Free from silicones and parabens, they align with our zero-waste principles through concentrated formulas that work optimally with refill systems. Each product undergoes rigorous testing to ensure performance matches our environmental standards.
Body Wash
Gentle body washes utilise 100% natural aroma and moisturising agents to cleanse without stripping skin's natural oils. The formulations incorporate biodegradable ingredients that safely return to ecosystems, reflecting our closed-loop production philosophy and dedication to dermatological wellness.
Dog Shampoo
Specifically formulated for pets with 99% natural origin ingredients, these shampoos balance pH levels while maintaining coat health. Available in plastic-free bars and refillable formats, they demonstrate our commitment to extending natural care principles to animal companions without compromising environmental standards.
Refill Products
Bulk refill formats in 5L and 20L containers reduce plastic waste by up to 80% compared to standard bottles. This system supports both household and commercial users seeking cost-effective, environmentally responsible personal care solutions without sacrificing product quality or performance.
People
Rivka Rose
Founder
Rivka Rose established Faith In Nature in 1974 after discovering avocado seed cultivation in New York. Her vision of harnessing nature's power without harm led to pioneering natural personal care products. Still involved in aroma development, she maintains oversight of product formulation and sustainability practices.
Questions
Are Faith In Nature products vegan and cruelty-free?
Yes, all products are certified vegan and cruelty-free with no animal-derived ingredients or testing.
Do you offer plastic-free packaging options?
We provide shampoo bars, aluminium bottles, and refill formats to reduce plastic consumption across our product range.
How does carbon balancing work for your company?
We calculate emissions and offset unavoidable ones through World Land Trust's conservation projects in Guatemala.
What makes your products different from other natural brands?
We pioneered natural formulations in 1974, maintain B Corp certification, and uniquely appointed Nature to our board of directors.
Can businesses purchase products wholesale?
Yes, our Trade Portal offers bulk purchasing with MOQ of 75 units and free delivery for commercial customers.
How do you ensure ingredient sustainability?
We source 99% biodegradable ingredients, use 100% recycled packaging, and partner with organisations like Sumatran Orangutan Society for responsible palm oil alternatives.
