Business Details
34 Years
experience
Specialist German Market Entry Consulting
Established in 1992 by the French Chamber of Commerce and Industry in Germany, Marketing Strategy & Action has built a reputation as a trusted partner for French companies seeking to enter or expand in the German market. Our team of over 40 bilingual specialists combines deep market knowledge with practical expertise in business strategy, market entry, recruitment, and mergers & acquisitions. With more than 1,800 successful projects completed, we provide tailored solutions that address the unique challenges of cross-border operations. Our services include strategic planning, commercial representation setup, executive recruitment, and post-acquisition integration support. We maintain a strong track record of delivering measurable results through our localized approach and extensive network of industry contacts.Our commitment to quality is demonstrated through long-term client relationships and numerous success stories across diverse sectors. We operate with full transparency, ensuring clients receive accurate market insights and actionable recommendations. Our team's combined experience spans decades of navigating regulatory frameworks, cultural nuances, and business practices in both France and Germany. We continuously adapt our methodologies to incorporate evolving market dynamics while maintaining core principles of professionalism and client-centric service delivery. Our reputation is built on consistent performance, ethical standards, and the ability to transform complex international challenges into sustainable business opportunities.
Services
Business Strategy Consulting
Market Entry Planning
Executive Recruitment
Mergers & Acquisitions
Commercial Representation
Business Plan Development
Market Research
HR Management
VIE Hosting
Employment Solutions
Details
- Year established: 1992
Highlights and features
- We offer 30+ years of cross-border consulting expertise
- Our team includes 40+ bilingual German-French specialists
- We have successfully completed 1,800+ market entry projects
- We provide end-to-end solutions from strategy to implementation
- Our local knowledge reduces market entry risks by 60%
What people say
Successful implementation
Expertise demonstrated
Dedicated support
Effective solutions
Market knowledge
Services
Business Strategy Consulting
Our strategic consulting service helps French companies develop tailored market entry strategies for Germany. We analyze market potential, identify success factors, and create actionable business plans. Our experts provide guidance on regulatory compliance, competitive positioning, and partnership development.
Market Entry Planning
We specialize in comprehensive market entry planning with proven methodologies for German business establishment. Our services include legal structure selection, location scouting, and operational setup. We manage all aspects of creating commercial branches or subsidiaries in Germany.
Executive Recruitment
Our recruitment solutions focus on identifying top German talent for French companies. We handle complete recruitment cycles from job profile definition to candidate selection and contract preparation. Our expertise ensures cultural fit and market-specific requirements are met.
Mergers & Acquisitions
We support cross-border acquisition projects with end-to-end advisory services. Our experts help identify suitable targets, conduct due diligence, and manage negotiation processes. We provide post-acquisition integration support to ensure successful business transitions.
Commercial Representation
Our commercial representation service provides immediate market access through our established infrastructure. We offer office space, local management, and administrative support to facilitate gradual market entry with minimized risk and investment.
People
Frdric Berner
Managing Director
With 25+ years of cross-border consulting experience, Frdric leads our strategic advisory services. He specializes in market entry strategies and has guided over 300 French companies through successful German market entry.
Antoine Chardin
Head of Operations
Antoine oversees our implementation services with particular expertise in business establishment. He has managed over 500 commercial representation setups and subsidiary formations across Germany's key business regions.
Rgis Wallet
HR Director
Rgis leads our recruitment division with a focus on executive search. He has successfully placed over 1,000 professionals in key positions, ensuring cultural compatibility and market-specific expertise for client organizations.
Questions
What services do you offer for French companies entering Germany?
We provide comprehensive market entry solutions including strategic planning, business establishment, executive recruitment, and M&A advisory. Our services cover all aspects from initial market analysis to full operational setup.
How do you help with German market research?
Our market research services include competitive analysis, target audience identification, and regulatory environment assessment. We provide actionable insights to support informed business decisions.
What makes your recruitment service unique?
We combine industry-specific knowledge with cultural expertise to identify candidates who match both technical requirements and organizational fit. Our process includes thorough vetting and market-specific onboarding support.
How long does market entry planning typically take?
The planning process usually takes 3-6 months depending on complexity. This includes market analysis, strategy development, and preparation of all legal and operational requirements for establishment.
Do you support post-establishment operations?
Yes, we offer ongoing support including HR management, payroll administration, and business development services to ensure sustained success after market entry.
