Business Details
Your Trusted B2B Marketing & PR Partner for Construction and FM Sectors
SMPR (Simply Marcomms Limited) has been a trusted B2B marketing and PR consultancy for over 20 years, specialising in the construction, facilities management, and built environment sectors. Based in the West Midlands, we are led by directors Kirstie Colledge and Nicky Frost, who bring decades of combined experience in strategic PR and digital marketing. Our approach combines deep industry knowledge with tailored strategies to deliver measurable results, including enhanced brand visibility, lead generation, and reputation management. We prioritise long-term client relationships, with over 80% of our clients retained for five years or more. Our team leverages innovative digital tools and media relations to create targeted campaigns that resonate with busy professionals in our core sectors.From SEO and content marketing to LinkedIn strategy and sales funnel optimisation, we provide end-to-end solutions designed to meet specific business objectives. Our expertise extends beyond traditional PR, encompassing digital transformation and data-driven marketing techniques adapted to the evolving needs of the construction and FM industries. With a focus on ROI, we benchmark performance and adapt strategies to ensure sustained growth for our clients. Our office at The Wolston Priory, a historic 16th-century building, reflects our blend of tradition and innovation in delivering modern marketing solutions.
Services
Digital PR
Media Communications
Lead Generation
Funnel Marketing
LinkedIn Strategy
Construction PR
FM Sector Marketing
Highlights and features
- We offer 20+ years of sector-specific expertise in construction and FM marketing.
- Our tailored strategies focus on measurable ROI through data-driven campaigns.
- Sisters Kirstie Colledge and Nicky Frost lead with combined director-level experience.
- We maintain long-term client relationships, with 80% retained for 5+ years.
- Our innovative approach combines traditional PR with digital transformation tools.
Associations and certifications
- MHEA Affiliate Member
Services
Digital PR
Our digital PR services enhance brand visibility through strategic media placements and online reputation management. We create compelling narratives that resonate with construction and FM professionals, leveraging SEO-optimised content and targeted outreach to secure coverage in industry-specific publications. This approach builds authority while driving qualified traffic to your digital platforms.
Lead Generation
We implement data-driven lead generation strategies tailored to construction and FM businesses. Using advanced analytics and targeted campaigns across email, social media, and search platforms, we identify high-potential prospects and nurture them through customised funnels. Our methods focus on converting industry-specific leads into measurable business opportunities for sustained growth.
Funnel Marketing
Our funnel marketing optimises every customer journey stage for construction sector clients. From awareness-building content to conversion-focused CTAs, we design tailored pathways that guide prospects through informed decision-making processes. This includes targeted advertising, educational resources, and strategic follow-up mechanisms to maximise conversion rates at each funnel stage.
LinkedIn Strategy
We develop comprehensive LinkedIn strategies to boost visibility among construction and FM decision-makers. Services include profile optimisation, content calendars aligned with industry trends, and Sales Navigator targeting. Our approach focuses on establishing thought leadership while generating qualified leads through strategic engagement with key sector professionals on this business-focused platform.
Media Communications
Our media communications services secure targeted coverage across print, online, and broadcast channels relevant to construction and facilities management. We craft sector-specific narratives that resonate with industry audiences, leveraging established relationships with trade publications and journalists. This includes press release distribution, media training, and proactive outreach to position clients as authoritative voices within their fields.
People
Kirstie Colledge
Director
With over 20 years in B2B PR, Kirstie specialises in strategic communications for construction and FM sectors, combining industry expertise with innovative digital marketing approaches to deliver measurable client results.
Nicky Frost
Director
Nicky brings extensive B2B marketing experience to our construction and facilities management clients, focusing on ROI-driven campaigns and long-term relationship building through tailored PR and digital engagement strategies.
Questions
What industries do you specialise in?
We focus on construction, facilities management, and the wider built environment sectors.
How long have you been in business?
Over 20 years, serving B2B clients with tailored marketing and PR solutions.
What's your client retention rate?
80% of clients stay with us for five years or more due to our results-driven approach.
Do you offer LinkedIn marketing services?
Yes, including profile optimisation, Sales Navigator targeting, and content strategy.
How do you measure campaign success?
Through ROI benchmarks, lead conversion rates, and media coverage metrics tailored to your goals.
