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Business Details
44 Years
experience
Expert Running Shoes, Clothing & Accessories in London
Established in 1982, Run & Become is an independent specialist running shop dedicated to providing expert advice and high-quality running equipment. Our Natural Gait Analysis service ensures precise shoe fitting, combining foot-strike assessment with whole-body movement analysis. With a comprehensive range of running shoes, clothing, and accessories from leading brands, we cater to all levels of runners. Our team of experienced professionals offers tailored guidance, ensuring customers find the perfect gear for their needs.

We prioritise sustainability across our product selection and operations, supporting environmentally conscious choices. Our commitment to customer satisfaction extends to free UK delivery on orders over 10 and international shipping via DHL. Through in-store events, online resources, and technical support, we aim to enhance every runner's journey. Our loyalty scheme and gift vouchers provide added value for repeat customers and gift buyers alike.
Services
Running Shoes Running Clothing Running Accessories Gift Vouchers Product Reviews
Details
  • Year established: 1982
Highlights and features
  • We offer Natural Gait Analysis for precise shoe fitting
  • Our team provides expert running equipment advice
  • We guarantee free UK delivery on orders over 10
  • We stock 400+ running-specific products from top brands
  • We prioritise sustainable and ethical product selections
What people say
Excellent product range Helpful staff knowledge Reliable delivery service Accurate gait analysis Great technical support
Services
Running Shoes
We offer comprehensive running shoe selection with expert fitting services. Our range includes road, trail, stability, and racing shoes from leading brands. Each purchase includes free Natural Gait Analysis to ensure optimal fit and performance.
Running Clothing
Our technical running apparel includes thermal layers, waterproof jackets, and performance base layers. We stock specialist brands offering moisture-wicking fabrics and weather protection. All items are available with expert advice on seasonal suitability.
Gait Analysis
Our Natural Gait Analysis service evaluates foot strike patterns and whole-body mechanics. This free service helps identify ideal footwear characteristics, improving running efficiency and injury prevention through precise shoe matching.
Running Accessories
We provide essential running accessories including hydration vests, GPS watches, and compression gear. Our selection focuses on technical functionality and comfort-enhancing features for both training and competition.
Product Reviews
Our expert reviews evaluate current running equipment across multiple categories. We provide honest assessments of performance characteristics, durability, and value to help customers make informed purchasing decisions based on real-world testing.
Questions
Do you offer free delivery on running shoes?
Yes, we provide free UK delivery on all orders over £10, including running shoes. International delivery is available via DHL with charges varying by destination.
How does your gait analysis service work?
Our Natural Gait Analysis assesses foot strike patterns and body movement while running. This free service helps determine optimal shoe characteristics for improved performance and injury prevention.
Can I return running gear if it doesn't fit?
Yes, we accept returns within 30 days of purchase for unworn items with original packaging. Please check our website for full returns policy details.
Do you stock wide-fitting running shoes?
Yes, we offer extensive wide-fitting options including 4E width shoes from multiple brands. Our website filters allow easy selection of wide-fit running footwear.
Are vegan running shoes available?
Yes, we stock vegan-friendly running shoes from brands like Brooks, Hoka, and Saucony. These options use animal-free materials while maintaining performance characteristics.
Do you provide running technique coaching?
Yes, we offer in-store and virtual running technique coaching sessions with qualified professionals. These sessions focus on improving efficiency and reducing injury risk through form analysis.
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