Business Details
Your Trusted Source for Fresh Fish in Cardiff
Established in 1800, E Ashton has served Cardiff and surrounding regions for over two centuries, operating from the Central Market since 1890. As a family-run business for five generations, we combine heritage with modern expertise, employing 25 skilled professionals to deliver premium fish and seafood. Our operations span retail and wholesale, supplying top hotels, restaurants, and private customers across South Wales and Bristol. We maintain rigorous quality standards through temperature-controlled logistics and sustainable sourcing practices.Recognised as Wales' largest independent fishmonger, we hold leadership roles within the National Federation of Fishmongers and have earned multiple British Fish Craft Championship accolades. Our team provides expert guidance on seasonal selections, preparing over 200 fish varieties daily while championing underutilised species. With a registered company history dating to 1920, we balance tradition with innovation, offering recipe services and adapting to modern needs through home delivery solutions.
Services
Fish Retail
Wholesale Supply
Home Delivery
Catering Services
Shellfish Selection
Highlights and features
- Over 220 years of continuous fishmongery expertise in Cardiff
- Three-time British Fish Craft Championship winning team members
- Temperature-controlled delivery fleet ensuring product freshness
- Sustainable sourcing practices with minimal waste approach
- Direct supply to major South Wales hospitality establishments
Services
Fish Retail
Our retail counter offers over 200 fish varieties daily, sourced from UK ports and international locations. Expert staff provide preparation advice and recipe suggestions. Seasonal specials include Welsh Gower mussels and Penclawdd cockles alongside regular favourites like salmon and cod.
Wholesale Supply
We supply major hospitality businesses across South Wales with twice-weekly Bristol deliveries. Temperature-controlled logistics ensure product freshness, serving hotels, restaurants and caterers with tailored order preparation services.
Home Delivery
During pandemic restrictions, we provide home delivery within Cardiff and surrounding areas. Orders can be placed via phone with payment options including BACS transfers for contactless transactions.
Catering Services
We supply fresh fish and shellfish to catering establishments with next-day delivery options. Our team prepares custom orders for hospitality businesses requiring specific quantities and varieties.
Shellfish Selection
Our shellfish range includes brown crab, Atlantic prawns, lobsters, scallops, mussels and oysters. Welsh specialties feature alongside international varieties, available fresh daily for both retail and trade customers.
People
Mr Nick Adams
Managing Director
Fifth-generation fishmonger overseeing wholesale operations. Leads supply chain management for hospitality clients across South Wales with 30 years' industry experience maintaining quality standards.
Mr Kevin Todd
Manager
Award-winning fishmonger managing daily retail operations. Holds multiple British Fish Craft Championship titles, providing expert customer guidance on fish preparation and selection.
Mr Jonathan Adams
Former President
Past three-term President of the National Federation of Fishmongers. Instrumental in promoting the trade profession and maintaining the business' leadership position in the industry until 2015.
Questions
Do you deliver to private homes in Cardiff?
Yes, we offer home delivery within Cardiff and surrounding areas during the pandemic. Call 02920 229201 for details.
How can hospitality businesses place wholesale orders?
Trade customers can place orders by phone with next-day delivery available. Same-day service possible for early morning orders.
Are your fish supplies sustainably sourced?
We prioritise sustainable sourcing and minimal waste, championing underutilised species alongside traditional favourites.
Do you supply restaurants outside Cardiff?
Yes, we deliver to hotels and restaurants across Newport, Swansea, Bristol and surrounding regions.
What fish varieties are available?
We offer over 200 fish varieties including Welsh specialties like Gower mussels, with daily fresh arrivals.
Can I get recipe advice from your staff?
Our award-winning fishmongers provide expert guidance on seasonal selections and recipe suggestions.
