Business Details
50+ Years
experience
Premium Bikes & Cycling Gear Stoke-on-Trent
Swinnerton Cycles, established in 1915, is a family-run business with a rich heritage in cycling. Our expertise spans over a century, offering a comprehensive range of bicycles, accessories, and professional services. We pride ourselves on delivering tailored bike fittings using advanced technology to enhance rider comfort and performance. Our fully accredited workshop, staffed by Cytech Level 3 mechanics, ensures fast turnaround times for all maintenance needs. As Staffordshire's only Shimano Service Centre, we combine traditional craftsmanship with modern techniques.Our team's deep involvement in competitive cycling informs our product selection and service offerings. We stock leading brands including Merida, Giant, Trek, and Shimano, alongside premium cycling apparel. Our commitment to customer satisfaction is reflected in our Cycle to Work Scheme and flexible financing options. With generations of cycling experience, we cater to both casual riders and professional athletes. Our dedication to quality and service has made us Stoke-on-Trent's leading cycle shop for over a century.
Services
Bike Sales
Workshop Repairs
Bike Fitting
Cycle to Work Scheme
Accessories Retail
Details
- Year established: 1915
Highlights and features
- Family-run since 1915 with generational cycling expertise
- Fully accredited workshop with Cytech Level 3 mechanics
- Stockists of premium brands including Trek, Giant & Shimano
- Advanced bike fitting technology for optimal performance
- Staff with competitive cycling experience across disciplines
Associations and certifications
- Shimano Service Centre
Services
Bike Sales
We offer an extensive range of bicycles including road, mountain, hybrid, and electric models from premium brands like Trek, Giant, and Merida. Our inventory caters to all skill levels from beginners to professional athletes. Each purchase includes expert guidance to ensure perfect fit and function for your riding needs.
Bike Fitting
Our professional bike fitting service uses advanced technology to optimise your riding position for comfort and performance. Tailored adjustments consider individual biomechanics, riding style, and specific requirements. This service benefits both casual cyclists and competitive riders seeking improved efficiency and reduced injury risk.
Workshop Services
Our Cytech Level 3 accredited mechanics provide comprehensive repair and maintenance services. From routine check-ups to complex component upgrades, we use genuine Shimano parts and the latest diagnostic tools. The workshop offers fast turnaround times for all bicycle types including electronic systems servicing.
Cycle to Work Scheme
We facilitate tax-efficient bike purchases through the government-approved Cycle to Work Scheme. Employees can save 25-42% on bicycles and accessories through salary sacrifice arrangements. Our team guides customers through the application process and helps select appropriate commuting packages.
Accessories Retail
We stock a comprehensive selection of cycling accessories including safety equipment, clothing, and technical components. Our inventory features brands like Exposure lights, Abus helmets, and Q36.5 apparel. The range covers performance-enhancing items and essential safety gear for all riding conditions.
Questions
What cycling brands do you stock?
We stock premium brands including Trek, Giant, Merida, Shimano, Colnago, and Look bicycles. Our accessories range features Exposure lights, Abus helmets, and Q36.5 clothing.
Do you offer bike fitting services?
Yes, we provide professional bike fitting using advanced technology to optimise your riding position for comfort and performance across all cycling disciplines.
Are you an accredited repair centre?
We are Staffordshire's only Shimano Service Centre with Cytech Level 3 accredited mechanics providing expert maintenance and repairs.
Can I finance bike purchases?
Yes, we offer Klarna financing options and participate in the Cycle to Work Scheme allowing tax-efficient bike purchases through salary sacrifice.
What are your opening hours?
We're open Monday-Friday 09:00-17:30 and Saturday 09:00-14:00. The workshop operates during these hours with prior booking available through our online system.
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