Business Details
10 Years
experience
Letting Agency Business Growth Solutions
Lawson is a business optimisation consultancy dedicated to transforming letting agencies through strategic coaching, innovative marketing solutions, and industry-leading training. With over three decades of hands-on experience in property management and real estate, our founder Sally Lawson has pioneered methodologies that empower agents to achieve exponential revenue growth while streamlining operations. Our white label property management services enable agencies to offload administrative burdens, focusing instead on client acquisition and business expansion.Through annual conferences, compliance workshops, and digital marketing campaigns, we provide actionable insights that have generated 78 million in additional revenue for our clients since 2017. Our team of experts, including former ARLA president Lawson and compliance director Dawn Bennett, combines deep legislative knowledge with cutting-edge marketing strategies to future-proof letting businesses in a competitive market.
Services
Business Optimisation
Property Management
Coaching Programs
Digital Marketing
Compliance Training
Lead Generation
Franchise Support
Event Conferences
Marketing Strategy
White Label Services
Details
- Year established: 2016
Highlights and features
- We offer 30+ years of property sector expertise from founder Sally Lawson
- Our white label management handles 78,000+ properties nationwide
- Proven strategies have generated 78 million in client revenue since 2017
- Award-winning compliance training led by former ARLA president
- Digital marketing funnels deliver 500+ qualified leads monthly per client
Associations and certifications
- ARLA
What people say
Tripled turnover
Expert compliance guidance
Reliable lead generation
Award-winning strategies
Proven systems
Services
Business Optimisation Coaching
Our tailored coaching programs help letting agencies implement proven systems for revenue growth and operational efficiency. With methodologies developed over 30 years in the property sector, we help businesses of all sizes increase profitability while reducing workload. Clients have reported up to tripled turnover through our strategic guidance.
White Label Property Management
This outsourced management solution handles day-to-day property operations while maintaining your brand identity. Our expert team manages tenant relations, compliance documentation, and financial accounting for 78,000+ properties nationwide. This allows agencies to focus on business development while maintaining full client control.
Digital Marketing Funnels
Customised online marketing campaigns generate 500+ qualified leads monthly for letting agencies. Our specialists create targeted Facebook, Instagram, Google, and YouTube ad campaigns with average client returns of 10x ad spend. Services include funnel development and performance analytics.
Compliance Training
Industry-leading compliance education covering current property legislation and risk management. Led by former ARLA president Sally Lawson and compliance director Dawn Bennett, our programs include real-world case studies and annual legal update sessions to ensure complete regulatory adherence.
Lawson LIVE
Annual conference featuring growth strategies, networking opportunities, and motivational speaking. Now in its fifth year, this event combines business education with practical implementation workshops. Attendees gain access to exclusive tools and peer support networks.
People
Sally Lawson
Founder & Business Optimisation Expert
With 30+ years in property, Sally founded Lawson in 2016 after serving as ARLA president. She has helped 600+ agencies achieve 78m in additional revenue through her proven strategies and industry expertise.
Dawn Bennett
Compliance Director
20-year lettings industry veteran specialising in legislative compliance. Leads white label management services and conducts legal training workshops. Former branch manager with track record of 30+ monthly property lets.
Steve Warne
AD Experts
Digital marketing specialist with four years of experience creating high-performing ad campaigns. Develops cost-effective lead generation strategies across multiple platforms while maintaining quality control for client accounts.
Amy Marshall
Business Development Manager
Focuses on identifying growth opportunities for letting agencies through tailored coaching programs. Uses entrepreneurial background to help businesses overcome operational challenges and implement effective development strategies.
Jivan Bains
Events Director
Manages all live events including the annual Lawson LIVE conference. Oversees AV production and event logistics with technical expertise developed since joining the company in 2015.
Questions
What specific services do you offer for letting agencies?
We provide business optimisation coaching, white label property management, digital marketing funnels, compliance training, and industry events.
How can you help small letting agencies compete with larger firms?
Our scalable strategies help small agencies implement systems used by £17m+ turnover businesses, including lead generation and operational efficiencies.
What experience does your team have in property management?
Our team has over 100 combined years in the sector, including former ARLA presidency, compliance directorships, and multi-branch management experience.
How quickly can we expect to see results from your programs?
Clients typically see measurable improvements within 90 days, with some reporting £200k+ revenue increases after attending our one-day courses.
Do you offer any guarantees with your services?
While we can't guarantee specific financial outcomes, our proven methodologies have helped 600+ agencies achieve £78m in combined additional revenue since 2017.
