Business Details
26 Years
experience
Expert Business Development Services in Worthing
Established in January 2000, we are a dedicated team of business development experts committed to helping organisations achieve sustainable growth. Our Intelligent Selling Programme combines strategic sales and marketing planning, lead generation, and tailored business development training to transform sales performance. With over two decades of experience, we work closely with commercial enterprises and education sector clients, including software firms, HR consultancies, and further education colleges. Our approach integrates your product expertise with our proven methodologies to convert sales strategies into measurable investments. As business owners ourselves, we understand daily challenges and prioritise practical, results-driven solutions.Our team operates across Southern England, delivering services through directors with extensive commercial pedigrees. We focus on closing the Sales Gap, a concept we pioneered in 2005, to help clients maximise revenue opportunities. Our Employer Engagement programme supports colleges in developing effective training frameworks. By maintaining strategic consistency in marketing efforts, we enable clients to capitalise on emerging market opportunities. Our telemarketing and digital promotion services provide modern tools for prospect acquisition and brand visibility. Client testimonials highlight our professionalism, fresh perspectives, and ability to deliver tangible business improvements.
Services
Sales and Marketing Planning
Business Development Training
Lead Generation
Telemarketing
Digital Promotion
Details
- Year established: 2000
Highlights and features
- 20+ years helping businesses close sales gaps
- Proven Intelligent Selling methodology developed over two decades
- Sector-specific expertise in software, education, and HR technology
- Directors are experienced business owners themselves
- Integrated approach combining strategy, training, and lead generation
What people say
Real professionals
Boost marketing efforts
Fresh perspectives on challenges
Proactive approach
Genuine interest in client goals
Services
Sales and Marketing Planning
We create measurable market routes defining unique selling propositions and refining marketing messages. Our approach integrates sales actions with strategic planning to develop sustainable marketing strategies. Clients benefit from improved market positioning and revenue growth through our structured methodology.
Business Development Training
Our Academy provides tailored business development training for sales teams. We align sales messaging and streamline efforts to improve conversion rates. The programme focuses on practical skills development and implementation of effective sales techniques within client organisations.
Lead Generation
We deliver qualified leads through targeted market research and prospecting. Our service maintains existing client relationships while identifying new business opportunities. The approach combines traditional methods with modern digital strategies to maximise lead quality and conversion potential.
Telemarketing
Our telemarketing service generates prospects and appointments without upfront costs or long-term contracts. We use proven techniques to identify potential clients and schedule meetings for our partners. The service focuses on building meaningful business connections through professional communication.
Digital Promotion
We develop comprehensive digital strategies including website optimisation, SEO, and social media management. Our approach modernises sales efforts through targeted online campaigns. Clients receive tailored solutions to enhance digital presence and engage with contemporary audiences effectively.
People
Clifford Thomas
Founder
Clifford established BDC in 2000 with a vision for practical business development solutions. With extensive sales experience, he pioneered the Sales Gap methodology. His leadership focuses on delivering measurable results through honest, no-nonsense approaches to sales strategy.
Questions
What sectors do you specialise in?
We focus on software firms, HR consultancies, education providers, and professional services organisations across commercial and public sectors.
How do you differ from other consultancies?
Our directors are active business owners with practical experience, combining real-world insights with proven methodologies like our Sales Gap™ framework.
What areas do you cover?
We operate primarily across Southern England with a team based in Worthing, West Sussex, serving clients nationwide.
How are services priced?
We offer tailored solutions with no standard pricing packages. Contact us for a custom proposal based on your specific business needs.
Do you offer contract-free services?
Our telemarketing service operates without long-term contracts or upfront fees, focusing on delivering measurable results.
