Business Details
42 Years
experience
Emergency
services
Trusted Agricultural Machinery & Servicing in Reading
Established in 1984, D & S Agricultural is a family-run business founded by Simon & Julia Peterson. We specialise in supplying new, used, and ex-hire tractors and agricultural machinery from leading brands including Kubota, Valtra, Fendt, and Massey Ferguson. Our comprehensive service portfolio includes parts supply, on-site repairs, and mobile servicing through fully-equipped workshops and service vans. With over 25 years' experience, we maintain an extensive stock of spare parts and offer next-day delivery for most components.Our reputation is built on delivering fast, friendly, and efficient service to agricultural businesses across the UK and Europe. We provide tailored machinery solutions, technical advice, and 24/7 breakdown support to meet diverse farming requirements. Customer testimonials highlight our professional approach, reliability, and commitment to resolving equipment issues promptly. Our team combines technical expertise with practical understanding of modern agricultural operations.
Services
Tractor Sales
Machinery Supply
Servicing
Parts Supply
Mobile Repairs
Details
- Year established: 1984
Highlights and features
- We have over 25 years' experience in agricultural machinery sales and servicing
- Our family-run business combines personal service with professional expertise
- We operate mobile service vans for on-site repairs and breakdown assistance
- We maintain extensive spare parts stock for immediate availability
- We offer 24/7 emergency breakdown service for critical equipment failures
What people say
Fast, friendly and efficient service
Professional service at all times
Quality, value & customer care
Helping out in a crisis
Reassurance of knowing things done properly
Services
Tractor Sales
We offer comprehensive tractor sales including new, used, and ex-hire models from leading manufacturers. Our inventory features powerful models with advanced engine technology for improved efficiency. Customers receive expert advice to select machinery matching their operational requirements.
Servicing
Our servicing includes routine maintenance, repairs, and diagnostics for all tractor brands. Fully-equipped workshops and mobile service vans enable on-site support. We maintain extensive spare parts stock for rapid repairs and equipment recovery.
Parts Supply
We supply genuine spare parts for major agricultural machinery brands. With extensive warehouse stock and next-day delivery options, we ensure minimal equipment downtime. Our inventory covers both modern and legacy tractor models.
Mobile Repairs
Our mobile service vans provide on-site repairs at customer locations. Technicians carry essential tools and parts for immediate fixes. This service minimises equipment movement while maintaining service quality and technical standards.
Breakdown Support
We provide 24/7 breakdown assistance for urgent equipment failures. Our rapid response team handles critical repairs at any time. Customers benefit from reduced downtime through our out-of-hours service commitment.
People
Simon Peterson
Director
Simon Peterson co-founded D & S Agricultural in 1984. With over 40 years in agricultural engineering, he oversees operations and customer relationships. His technical expertise and business leadership ensure the company maintains its reputation for reliable machinery solutions and exceptional service standards.
Julia Peterson
Director
Julia Peterson established the business with her husband Simon in 1984. She manages administrative and strategic aspects while maintaining customer service standards. Her commitment to quality and business ethics has been instrumental in building the company's trusted reputation across the agricultural sector.
Questions
What types of agricultural machinery do you supply?
We supply new, used, and ex-hire tractors from Kubota, Valtra, Fendt, Massey Ferguson, and other leading brands.
Do you offer financing options for machinery purchases?
Yes, we provide asset finance through First Independent Finance Ltd for tractor and equipment purchases.
Which countries do you export to?
We export to Sweden, Norway, Finland, and other European countries with specialist machinery configurations.
What servicing capabilities do you have?
We service all tractor brands with mobile vans, workshops, and next-day spare parts delivery for most components.
Do you provide emergency breakdown support?
Yes, we offer 24/7 breakdown service with rapid response times for urgent equipment failures.
Can you supply spare parts for all tractor models?
We maintain extensive stock for major brands and can usually source non-stock items within 24 hours.
