Business Details
31 Years
experience
Your Trusted FMCG Sales Partner in London
We are a leading UK retail and foodservice sales agency with a proven track record of delivering rapid results for brands across the FMCG sector. Our team of experienced professionals specialises in partnering with established brands, supporting startups, and helping international companies break into the UK market. With over 30 years of industry experience and 1000+ contacts, we provide tailored sales strategies that drive listings, increase market share, and grow sales without the overhead of building an in-house team. Our services extend to back office support, including order management, invoicing, and supply chain logistics, allowing clients to focus on core business activities.We pride ourselves on our cross-category expertise, established buyer relationships, and data-driven approach to sales strategy. Our team has worked with over 300 brands, achieving 1600+ product listings and delivering measurable success for clients ranging from startups to household names. We operate with full transparency, ensuring clear communication and collaboration at every stage of the sales process.
Services
Sales Strategy
Market Expansion
Back Office Support
Product Listings
Retail Distribution
Details
- Year established: 1995
Highlights and features
- We have 30+ years of experience in the FMCG industry
- Our team has 1000+ contacts across the industry
- We have partnered with 300+ brands across FMCG sectors
- We provide data-driven, customer-oriented sales strategies
- We offer full transparency and consistent communication
What people say
100% target listings achieved
54% boost in retail performance
2071 points of distribution
15+ years working together
Strong industry relationships
Services
Sales Strategy
We develop tailored sales strategies for FMCG brands, focusing on market penetration, product listings, and sales growth. Our approach combines industry expertise with data analysis to create actionable plans. Clients benefit from our established relationships with major retailers and foodservice providers across the UK.
Market Expansion
Specialising in helping international brands enter the UK market, we provide local market knowledge and distribution networks. Our services include retailer negotiations, market analysis, and strategic positioning. We act as your UK sales team, leveraging our 30+ years of experience to establish brand presence.
Back Office Support
We handle order management, invoicing, and supply chain logistics for FMCG companies. Our EDI integration and reporting systems streamline operations while maintaining compliance. This allows clients to focus on product development and core business activities without administrative burdens.
Product Listings
Our team secures product listings in major UK retailers through established buyer relationships. We handle trade presentations, negotiate range extensions, and monitor sales performance. With 1600+ successful listings, we understand what retailers look for in new products.
Retail Distribution
We provide nationwide distribution solutions for FMCG products, including warehouse management and stock tracking. Our network covers 2071+ retail points and growing. We ensure timely delivery and stock availability across multiple retail channels.
People
Dan Oakley
Managing Director
With extensive FMCG experience from Cargill, Greencore, and Puratos, Dan leads our strategic direction. He has doubled company turnovers and now focuses on coaching and business growth.
Emma Harwood
Strategic Client Director
Over 20 years in retail sales, Emma has brought major brands to market success. She specialises in achieving listings with top UK retailers and improving product rankings.
Sophia Tavberidze
Commercial Manager
With 10+ years in food and health sectors, Sophia transforms innovative products into market successes. She focuses on strategic brand positioning and market penetration.
Natalie Winstanley
Head of Operations
Leading our back office operations, Natalie streamlines EDI integrations and order management systems. She ensures technical excellence in our support services for client brands.
Questions
What FMCG sectors do you specialise in?
We work across all FMCG categories including food, drink, and household products with particular expertise in retail and foodservice sales.
How do you help international brands enter the UK market?
We provide local market knowledge, established retailer relationships, and strategic positioning to help international brands achieve successful UK market entry.
What back office support services do you offer?
We handle order management, invoicing, supply chain logistics, EDI integration, and sales reporting to support your core business operations.
How do you secure product listings with major retailers?
Our team uses established buyer relationships to negotiate listings, create compelling trade presentations, and monitor performance for continuous improvement.
What experience do you have with startup brands?
We've helped numerous startups achieve market success through strategic sales planning, retailer negotiations, and distribution network access.
