Business Details
Your Trusted Action Sports Distributor in the UK
Ultra Sport Europe has been distributing top-tier action sports brands for over four decades, specialising in snowboarding, wakeboarding, cycling, skateboarding, surfing, and kitesurfing. Our expertise extends to logistics and third-party services, offering bespoke solutions tailored to retailers' unique needs. Founded by Gordon Way, a seasoned sports enthusiast and former international competitor, we combine deep industry knowledge with a passion for action sports. Our team includes specialists like Neil Staples, with over 25 years in sales, and Thierry Way, who brings hands-on experience from years in wakeboarding and snowboarding. We pride ourselves on efficiency, reliability, and fostering strong relationships with independent stores and global brands alike.Our logistics division provides outsourced warehousing, distribution, and project management, ensuring seamless operations for clients. With a focus on innovation and customer-centric service, we support retailers across bike, snowsports, watersports, outdoor, and lifestyle sectors. Our commitment to quality and adaptability has solidified our reputation as one of the UK's largest action sports distributors. We work closely with brands like GoPro, Smith Eyewear, and Tecnica, ensuring retailers receive cutting-edge products. Backed by decades of experience and a team of dedicated professionals, we aim to exceed expectations in every partnership.
Services
Distribution
Logistics
Warehousing
Order Fulfilment
Project Management
Highlights and features
- We offer over 40 years of experience in action sports distribution.
- Bespoke logistics solutions tailored to your business needs.
- Dedicated team with deep industry expertise and sporting backgrounds.
- Reliable and efficient third-party logistics services.
- Commitment to sustainable practices and community support.
What people say
Efficient logistics
Reliable deliveries
Knowledgeable team
Prompt support
Strong partnerships
Services
Distribution
We provide comprehensive distribution services for action sports brands, ensuring timely and efficient delivery to retailers nationwide. Our network handles products of all sizes, from small components to large equipment, with flexible delivery options including same-day and tracked shipments. With decades of experience, we optimise supply chains to meet the unique demands of the sports industry.
Logistics
Our logistics solutions include outsourced warehousing, inventory management, and order processing tailored to retailers' needs. Using advanced systems, we track stock levels and manage storage for short or long-term requirements. This ensures seamless operations and scalability for businesses in the action sports sector.
Order Fulfilment
We integrate directly with online sales platforms to handle order processing, picking, packing, and shipping. Our team customises packaging and shipping methods to suit product specifications, supporting retailers in delivering a seamless customer experience. This service caters to businesses of all sizes, from small independents to large brands.
Project Management
We manage product modifications, branding changes, and website developments, leveraging our industry expertise to execute complex projects. For tasks beyond our scope, we connect clients with trusted partners. Our project management ensures smooth execution and adherence to deadlines, enhancing operational efficiency.
Returns Processing
We handle returns and warranty claims with a tracked process, providing data-driven insights to improve future operations. Our team inspects, repairs, and reships items, reducing downtime for retailers. This service supports customer satisfaction and streamlines post-sale logistics.
People
Gordon Way
Managing Director
Founder of Ultra Sport Europe with over 40 years in action sports. A former international competitor, he brings resilience and enthusiasm to business leadership. Passionate about wakeboarding, snowboarding, and windsurfing.
Neil Staples
Sales Director
With 25+ years at Ultra Sport Europe, he oversees sales strategy and supplier relationships. A former waterskier, he now enjoys mountain biking and snowboarding. Ensures alignment between brand management and client needs.
Thierry Way
Director & Brand Manager
Joined Ultra Sport Europe at 16, combining riding experience with brand expertise. Manages key products and seeks new brands, bringing energy and industry knowledge to his role. Active in wakeboarding and snowboarding.
Sophie Halcrow
Brand Manager
Specialises in bike brands with a 20-year background in outdoor retail. Passionate about cycling, hiking, and snowboarding. Understands both retailer and consumer needs across action sports industries.
Scott Cohoon
Brand Manager
Over 30 years in watersports, managing brands like O'Brien Watersports. Enjoys skiing and biking. Brings extensive experience in product development and customer relations to Ultra Sport Europe's offerings.
Questions
What action sports brands do you distribute?
We distribute leading brands in bike, snowsports, watersports, outdoor, and lifestyle sectors, including GoPro, Smith Eyewear, Tecnica, and more.
Do you offer logistics services for international retailers?
Yes, our logistics network supports both UK and international distribution with flexible delivery options.
How do you handle order fulfilment for e-commerce businesses?
We integrate with platforms like Amazon and Shopify, managing picking, packing, and shipping tailored to your requirements.
Can you assist with project management for product modifications?
Yes, we handle branding changes, product adjustments, and connect you with specialists for complex projects.
What sets Ultra Sport Europe apart from other distributors?
Our 40+ years of industry expertise, tailored solutions, and passion for action sports ensure reliable, client-focused service.
