Business Details
Award-Winning B2B PR & Communications Agency
Nielsen McAllister is a distinguished B2B PR and communications agency with over three decades of expertise in delivering impactful strategies for businesses across diverse sectors. Our deep-rooted knowledge spans packaging, print, industrial, supply chain, pharmaceutical, and local PR services, enabling us to craft tailored solutions that align with client objectives. With a client portfolio ranging from local enterprises to global leaders, we combine sector-specific insights with a robust network of media contacts to amplify brand visibility. Our team of seasoned professionals, including former journalists and marketing experts, ensures that every campaign is underpinned by strategic research and creative storytelling.We pride ourselves on fostering long-term partnerships, driven by a commitment to understanding our clients' unique challenges and opportunities. Our proven track record in securing international media coverage and driving measurable results underscores our position as a trusted partner in the PR industry. Headquartered in Derby, we leverage our local heritage and global perspective to deliver communications programmes that resonate across markets.
Services
PR and Communications
Social Media Management
Digital Marketing
Event PR
Content Writing
SEO
Media Training
Crisis Communication
Award Entries
ESG Communications
Highlights and features
- We offer 30+ years of B2B PR expertise across diverse sectors.
- Our tailored strategies combine sector-specific insights with media relationships.
- We deliver measurable results through research-driven campaigns.
- Our team includes former journalists and marketing professionals.
- We serve clients from local businesses to global industry leaders.
What people say
Instrumental in building reputation
Responsive and insightful service
Significant media coverage
Deep understanding of business
Creative and commercial expertise
Services
PR and Communications
Our PR services focus on crafting compelling narratives to enhance brand visibility. We develop tailored strategies for press releases, crisis management, and media engagement, leveraging our extensive industry contacts to secure high-impact coverage. Clients benefit from our expertise in positioning their innovations and achievements within competitive markets.
Social Media Management
We create and manage targeted social media campaigns across platforms like LinkedIn and Twitter. Our approach combines audience research with content scheduling and performance analytics to boost engagement and lead generation. By aligning social strategies with broader PR goals, we ensure consistent brand messaging across all digital channels.
Digital Marketing
Our digital marketing services include SEO, PPC, and data-driven campaign optimisation. We enhance organic search visibility through keyword research and link-building while managing paid advertising campaigns to maximise ROI. Detailed analytics reports provide clients with actionable insights to refine their online strategies and achieve measurable growth.
Event PR
We provide comprehensive PR support for conferences, exhibitions, and corporate events. From pre-event promotion to onsite media management, our services ensure maximum visibility and delegate engagement. Our team handles everything from press office coordination to post-event analysis, transforming events into powerful brand-building opportunities.
Content & Copywriting
Our content creation spans brochures, white papers, and website copy tailored to client needs. We produce engaging thought leadership articles and technical documentation that reflect brand voice and industry expertise. Visual content, including photography and infographics, complements written materials to deliver cohesive and impactful messaging.
Questions
What sectors does Nielsen McAllister specialise in?
We specialise in logistics, pharmaceuticals, packaging, print, industrial, and professional services sectors, with experience spanning local to global markets.
How does your PR agency measure campaign success?
We use media coverage metrics, lead generation data, and engagement analytics to evaluate PR effectiveness, providing monthly reports with actionable insights.
Can you support international PR campaigns?
Yes, we have experience delivering PR strategies across Europe and beyond, with a network of media contacts in multiple countries.
What social media platforms do you manage?
We focus on LinkedIn and Twitter for B2B engagement, while also utilising Facebook and Instagram where visual content is key.
Do you offer crisis communication services?
Yes, our team provides crisis management support, including statement drafting, media training, and reputation protection strategies.
How do you tailor PR strategies to client needs?
We conduct in-depth research into each client's business and target audience, creating customised campaigns aligned with specific objectives and industry challenges.
