Business Details
26 Years
experience
Your Independent Fashion & Homeware Destination
Founded in 2000 by Emma, Velvet Stores has evolved from a small Brighton boutique into a beloved Hove institution. Over 25 years, we've cultivated a reputation for curating exceptional fashion, accessories, and homeware across 2,500 sq ft of beautifully arranged space. Our family-led business combines Emma's entrepreneurial spirit with a dedicated team of 16 women, including her mother Iris and sons Oscar and Sam, ensuring three generations of retail expertise.We pride ourselves on global product sourcing, striking visual displays, and personalized customer service that transforms shopping into an experience. Our recent menswear expansion reflects our commitment to evolving with customer needs while maintaining the same passion for style that defined our early days.
Services
Fashion Retail
Homeware
Menswear Collection
Personal Shopping
Gift Vouchers
Styling Advice
Window Displays
Product Curation
Group Styling
E-Gift Cards
Details
- Year established: 2000
Highlights and features
- 25 years of fashion retail expertise in Hove
- Family-run business with three generations of experience
- Personalised styling services with dedicated experts
- Curated global product selection with exclusive items
- Award-winning customer service and visual presentation
What people say
Lovely messages
Award-winning
Joyful experience
Personalized service
Welcoming atmosphere
Services
Personal Shopping
Our dedicated stylists provide tailored fashion guidance through private appointments. Clients receive personalized recommendations, wardrobe refreshes, and exclusive access to our collections. The service combines expert knowledge with a relaxed environment to help customers discover their perfect style.
Menswear Collection
Curated selection of contemporary menswear featuring both established and emerging designers. The collection balances classic tailoring with modern trends, offering versatile pieces for various occasions while maintaining Velvet Stores's signature style ethos.
Homeware
Carefully selected home decor and lifestyle products from global suppliers. The range combines functionality with aesthetic appeal, featuring unique pieces that reflect current design trends while maintaining timeless elegance.
Gift Vouchers
Digital and physical gift cards available in multiple denominations. The instant e-gift card system allows immediate delivery while physical vouchers offer traditional gifting options for special occasions.
Group Styling
Exclusive after-hours shopping experiences for groups with dedicated styling support. Includes private changing facilities, complimentary refreshments, and coordinated fashion consultations for multiple guests simultaneously.
People
Emma
Founder and CEO
Founded Velvet Stores 25 years ago, leading a team of 16 women. Balances motherhood with business leadership, inspiring through resilience and passion for fashion and interiors.
Gemma
Managing Director
17-year veteran of Velvet Stores, overseeing marketing, buying, and daily operations. Recognized for creativity and dedication in maintaining the store's visual excellence and customer experience.
Iris
Management Accountant
Co-founder and Emma's mother, providing financial expertise for 25 years. Maintains organizational structure while embodying the business's family values and heritage.
Oscar
Sales Assistant
Emma's eldest son with retail experience from Marks & Spencer. Represents the third generation of family involvement in fashion retail, bringing fresh perspective to customer service.
Ella
Visual Merchandiser
8-year team member responsible for in-store displays and customer service. Combines creative genius with organizational skills to maintain Velvet Stores's signature aesthetic presentation.
Questions
What are your opening hours?
Monday-Friday 9am-5:30pm, Saturday 9am-6pm, Sunday 10:30am-5pm. Bank Holidays 10am-5pm.
Do you offer personal styling services?
Yes, by appointment Monday-Friday with a £20 deposit redeemable against purchases.
Can I purchase gift cards online?
Yes, instant e-gift cards available in denominations from £25 to £200 through our website.
Do you stock menswear?
Yes, our new menswear collection launched recently featuring curated styles for contemporary men.
Are pets allowed in the store?
Friendly dogs are welcome in-store with their owners.
