Business Details
24 Years
experience
Expert Google Ads Management Services
Initiative2 has been specialising in Google Ads management since 2002, helping businesses achieve measurable returns on investment through tailored digital marketing strategies. Our approach focuses on eliminating wasted spend, improving campaign performance, and delivering results that directly impact clients' bottom lines. With over two decades of experience, we combine technical expertise in online marketing with a deep understanding of business economics to optimise advertising effectiveness.Our proprietary 3-step Google Ads Triage process enables businesses to assess the suitability of Google Ads, identify performance improvements, and implement targeted enhancements. We work with clients across diverse industries and geographies, prioritising transparency, accountability, and client education throughout our partnerships. Our team of specialists provides dedicated consultancy services, ensuring clients receive consistent expertise rather than being handed off to junior staff.
Services
Google Ads Audit
Google Ads Triage
PPC Management
Campaign Optimisation
Digital Marketing Consultancy
Details
- Year established: 2002
Highlights and features
- We have over 20 years of specialist Google Ads experience
- Our 3-step Triage process ensures cost-effective campaign improvements
- We guarantee no-obligation initial assessments
- Our founder holds an economics degree and IT project management background
- We focus exclusively on results-driven advertising strategies
What people say
Significant uplift in enquiries
Quality of leads improved
Quick response times
Understand our business
Deliver results
Services
Google Ads Audit
Our comprehensive Google Ads audit identifies wasted spend and optimisation opportunities. We analyse campaign structure, keyword targeting, and conversion tracking to improve ROI. Clients receive actionable recommendations tailored to their business goals and budget constraints.
Google Ads Triage
This 3-step process evaluates Google Ads suitability for your business. We assess current performance, identify quick wins, and develop implementation strategies. The structured approach ensures cost-effective improvements aligned with your commercial objectives.
PPC Management
Our ongoing management services optimise Google Ads campaigns for maximum ROI. We focus on reducing wasted spend while improving click quality and conversion rates through continuous monitoring and data-driven adjustments.
Digital Marketing Consultancy
We provide expert guidance on digital marketing strategies beyond Google Ads. Our consultancy covers campaign planning, performance analysis, and technical implementation to support comprehensive online growth.
Campaign Optimisation
Our optimisation services refine existing campaigns to improve performance. We focus on keyword targeting, ad copy effectiveness, and landing page relevance to increase conversion rates while maintaining budget efficiency.
People
Kenneth Mackay
Founder
Kenneth founded Initiative2 in 2002 after a career in IT project management. His economics background and technical expertise drive our results-focused approach to Google Ads management and client consultancy.
Questions
Is Google Ads suitable for my business?
We offer a free initial assessment to determine if Google Ads aligns with your business goals and commercial viability before proceeding with management services.
What industries do you work with?
We work with businesses across all sectors including B2B, B2C, commercial and not-for-profit organisations of various sizes internationally.
How much does your service cost?
Our 3-step Triage process is complimentary. Fees for ongoing management are competitive and typically match or reduce previous provider costs.
What makes you different from other agencies?
We focus exclusively on results-driven advertising with no-obligation assessments, guaranteed transparency, and direct access to experienced consultants rather than junior staff.
Can you help with existing Google Ads accounts?
Yes, our audit services specialise in recovering underperforming accounts by identifying wasted spend and implementing targeted improvements for better ROI.
