Business Details
22 Years
experience
Expert B2B Marketing for Industrial & Technical Sectors
Established in 2004, The Business Marketing specialises in delivering strategic marketing solutions for industrial, engineering, and manufacturing businesses. Our team combines deep sector expertise with hands-on implementation capabilities, offering services ranging from marketing strategy development to SEO, social media management, and CRM integration. We work collaboratively with clients to create tailored plans aligned with business objectives, ensuring measurable results. With a founder who is a Chartered Marketer and over 15 years of experience in technical sales, we bridge the gap between complex products and effective marketing.Our approach includes free initial consultations, marketing health checks, and ongoing support to optimise campaigns. We prioritise transparency, client education, and practical execution, helping businesses transform their marketing efforts into revenue-generating tools. Our services extend to copywriting, email marketing, public relations, and sales training, ensuring comprehensive support for B2B growth.
Services
Marketing Strategy
SEO Services
Social Media Management
CRM Integration
Email Marketing
Copywriting
Public Relations
Sales Training
Website Administration
Market Research
Details
- Year established: 2004
Highlights and features
- 20+ years of experience in B2B marketing for technical sectors
- Specialised expertise in industrial, engineering, and manufacturing industries
- Integrated approach combining strategy and implementation
- Free initial consultation and marketing health check
- Proven track record in delivering ROI-focused campaigns
Associations and certifications
- Chartered Institute of Marketing
Services
Marketing Strategy
We develop tailored marketing strategies aligned with business goals, focusing on industrial and technical sectors. Our approach combines market analysis, competitor research, and ROI-driven tactics to create actionable roadmaps. Services include plan creation, health checks, and implementation support.
SEO Services
Our SEO specialists enhance website visibility for engineering and manufacturing clients. We optimise technical content, improve on-page elements, and implement continuous monitoring to maintain search rankings. Services include keyword research, competitor analysis, and performance reporting tailored to industrial sectors.
Social Media Management
We manage social media platforms for technical businesses, creating sector-specific content across LinkedIn, Twitter, and Facebook. Our services include content calendars, analytics, audience engagement strategies, and training to maximise digital presence and lead generation opportunities.
CRM Integration
We implement and optimise CRM systems for industrial businesses, focusing on data management and sales pipeline tracking. Services include system selection, data migration, process automation, and staff training to improve customer relationship efficiency and reporting accuracy.
Sales Training
Our bespoke sales training programs address specific challenges in technical sectors. We provide prospecting strategies, negotiation techniques, and closing methodologies tailored to engineering and manufacturing products, helping teams convert leads into long-term contracts.
People
Justin Willett
Founder
Justin Willett established The Business Marketing after a career in industrial sales. A Chartered Marketer with CIM qualifications, he specialises in translating technical product knowledge into effective marketing strategies for engineering and manufacturing clients.
Questions
What industries do you specialise in?
We focus on industrial, engineering, and manufacturing sectors where technical expertise is crucial for effective marketing.
Do you offer one-off projects or ongoing support?
We provide both options, from single marketing health checks to comprehensive ongoing campaign management.
How do you measure marketing effectiveness?
We use CRM integration, SEO analytics, and ROI tracking to quantify campaign performance against agreed KPIs.
Can you help with website content creation?
Yes, our technical copywriting services produce SEO-optimised content tailored to engineering and manufacturing audiences.
What's included in your marketing health check?
A comprehensive audit of existing marketing materials, strategy alignment, and actionable recommendations for improvement.
How do you handle client communication?
We maintain regular contact through scheduled meetings and detailed progress reports tailored to client preferences.
