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Business Details
45 Years
experience
Professional Waxing Products Manufacturer UK
Established in 1981, Deo Beauty Products has grown from a small family enterprise into Europe's leading manufacturer of professional waxing products. Our founder, Jai, leveraged his textile industry expertise to pioneer innovative waxing solutions during a period of rising demand for hair removal services. Over four decades, we've expanded our portfolio to include over 150 products, distributed across 10+ countries, while maintaining our commitment to quality and customer satisfaction. Our family values remain central to operations, with subsequent generations joining in 2003 to drive continued growth and innovation.

We control every stage from R&D to quality assurance, ensuring our wax heaters and beauty products meet the highest industry standards. Environmental responsibility is integral to our manufacturing process, with natural ingredients prioritised wherever possible. As industry innovators, we continuously develop cutting-edge solutions while maintaining partnerships with global distributors to expand our reach. Our success stems from balancing personal service with ambitious expansion, always prioritising end-user satisfaction and technological advancement.
Services
Waxing Products Wax Heaters Sugaring Nail Products Disposables Salon Stools Paraffin Heaters Roller Heaters Stone Heaters Accessories
Details
  • Year established: 1981
Highlights and features
  • We have over 40 years of specialist waxing product manufacturing experience
  • Family-run business combining personal service with global distribution
  • Offer 150+ professional beauty products developed in-house
  • Prioritise natural ingredients in product formulations
  • Distribute to beauty professionals across 10+ countries
Services
Waxing Products
Our comprehensive waxing product range includes hard and soft waxes, pre-depilatory lotions, and aftercare solutions. Formulated with natural ingredients, these professional-grade products ensure effective hair removal with minimal skin irritation. Each product undergoes rigorous quality control to meet international beauty industry standards.
Wax Heaters
We manufacture various wax heater models including digital, analogue, paraffin, and roller systems. Our patented temperature control technology ensures safe, consistent wax heating for professional salon use. All equipment meets European safety regulations and comes with comprehensive technical support.
Sugaring
Our sugar-based hair removal solutions offer an eco-friendly alternative to traditional waxing. The water-soluble formulas are gentle on skin while effectively removing hair from the root. Available in multiple viscosities for different body areas and hair types.
Nail Products
Professional nail care range includes cuticle removers, nail strengtheners, and polish removers. Formulated to maintain nail health while providing salon-quality results. Products are regularly updated to meet changing beauty trends and client demands.
Disposables
Single-use applicators, gloves, and protective covers ensure hygiene compliance in beauty salons. Made from premium materials to maintain comfort and durability during treatments. Available in various sizes and configurations to suit different treatment requirements.
People
Jai
Founder & Director
With textile industry expertise, Jai established Deo Beauty Products in 1981. He pioneered innovative waxing solutions that transformed the company into a market leader. His vision continues to guide product development and business strategy.
Sergio
Co-Director
Joining the family business in 2003, Sergio has driven international expansion. His strategic leadership has increased global distribution to 10+ countries while maintaining quality standards. Focuses on developing new market opportunities.
Jennifer
Co-Director
Jennifer joined Deo in 2003, bringing fresh perspectives to product innovation. She oversees R&D and sustainability initiatives, ensuring natural ingredients are prioritised in formulations. Plays key role in maintaining family business values.
Questions
What waxing product ranges do you offer?
We provide hard wax, soft wax, pre-depilatory lotions, aftercare products, and sugaring solutions. Our range includes over 150 professional beauty products for various hair removal needs.
Are your products environmentally friendly?
Yes, we prioritise natural ingredients in formulations and use recyclable packaging materials. Our manufacturing processes incorporate sustainability principles to minimise environmental impact.
Do you supply internationally?
We distribute to beauty professionals in 10+ countries through established distributor networks. Our products meet international quality standards for global market requirements.
What equipment warranties do you provide?
All wax heaters come with a 12-month warranty. Customers must register products within 14 days of purchase to activate warranty coverage for technical support and repairs.
How do you ensure product quality?
We control every stage from R&D to quality control. All products undergo rigorous testing to meet European safety standards and industry-specific beauty regulations.