Business Details
Expert Public Relations Services in Norwich
Established by Gordon Maw, a former Director of Communications at the Virgin Group, we are a boutique public relations agency dedicated to delivering strategic PR solutions. Our approach prioritises long-term client relationships over volume, with over 80% of our business stemming from referrals. We specialise in media relations, social media strategy, and media training, leveraging decades of industry experience to craft compelling narratives. Our team has worked with high-profile clients including Sir Richard Branson and Gocompare.com, achieving national and international media coverage.We focus on transforming brand visibility through tailored campaigns, expert commentary, and integrated communications. With a reputation built on trust and results, we decline projects where we cannot add significant value, ensuring our efforts remain focused on client success.
Services
Media Relations
Social Media Strategy
Media Training
Email Marketing
Expert Commentary
PR Campaigns
Highlights and features
- Specialist media training delivered by Virgin Group-trained professionals
- Proven track record with national media coverage for major brands
- Client retention focused on long-term strategic partnerships
- Integrated approach combining PR, social media and email marketing
- Direct access to industry-leading media contacts
What people say
Simply the best
Highly considered approach
Excellent communicators
Transformative results
Trusted advisors
Services
Media Relations
We develop strategic media relationships to secure national and regional press coverage. Our approach combines journalist networks with tailored story pitching to enhance brand visibility. Services include press release distribution, media list building, and campaign evaluation.
Social Media Strategy
Integrated social media campaigns complement traditional PR efforts. We create content strategies, manage platforms, and provide training to maximise online engagement while maintaining consistent brand messaging across digital channels.
Media Training
Our media training courses range from basic awareness to advanced interview preparation. Using broadcast-standard equipment, we train spokespeople in message delivery, crisis handling, and effective journalist engagement techniques tailored to individual needs.
Expert Commentary
We position clients as industry thought leaders through expert commentary programmes. This involves creating insightful content, developing media relationships, and securing regular press appearances to establish authority in specific sectors.
Email Marketing
We design targeted email campaigns to reinforce PR messages and engage audiences. Services include template creation, content development, and performance analysis to ensure effective communication with key stakeholders.
People
Gordon Maw
Founder & Director
Former Virgin Group communications director with 20+ years PR experience. Media commentator on major networks, specialising in strategic PR and journalist relationship building.
Questions
What PR services do you specialise in?
We focus on media relations, social media strategy, media training, and expert commentary PR programmes tailored to client needs.
How do you differ from larger PR agencies?
Our boutique approach prioritises long-term client relationships with personalised service, avoiding project-based churn for consistent strategic delivery.
Can you help with media training?
Yes, we offer tailored media training from basic awareness to advanced interview preparation using professional broadcast equipment and techniques.
Which industries do you work with?
We serve diverse sectors including finance, technology, legal services, and consumer brands requiring strategic media engagement.
How do you measure PR success?
Through measurable outcomes like media coverage volume, brand visibility improvements, and journalist engagement metrics aligned with client objectives.
