The Circle

Established in 1997, The Circle has built a reputation as a trusted provider of bespoke accommodation booking services across the UK and Ireland. Our expertise lies in connecting global tour operators with independent properties, including B&Bs, inns, and hotels, catering specifically to independent travelers seeking authentic experiences. With nearly three decades of industry experience, we offer tailored solutions to partners across Europe, the Americas, Australia, and Africa, ensuring travelers receive precisely the holidays they envision. Our platform supports over 1,000 properties, enabling seamless bookings through a user-friendly system that prioritizes flexibility and personalization. We specialize in self-drive holiday planning, offering curated tour routes and itinerary customization to enhance travel experiences.

Our commitment to quality is reflected in our partnerships with Visit Wales and Visit Scotland, as well as our shortlisting for Best Tour Operator of the Year at the 2022 UK Inbound Awards for Excellence. We maintain transparency through clear pricing structures, including accommodation upgrade options with defined supplements, and provide dedicated support for peak-season bookings. Our team operates from Oxford, serving clients globally while maintaining a deep understanding of local markets. We ensure reliability through secure payment systems and a structured amendment process, with all inquiries handled promptly via email or phone. Our long-standing relationships with accommodation providers and tour operators underscore our position as a respected leader in the travel industry.