Business Details
21 Years
experience
Expert HR PR Services in Suffolk
Established in 2005, Pervasive PR was founded to address a specific gap in the market for a specialist consultancy dedicated to the HR and people industries. Our founder, Fraser Butters, brings extensive experience from global PR firms like Burson-Marsteller, having managed domestic and international campaigns for organisations ranging from tech startups to household names such as BT and SAP. We focus exclusively on the HR sector, offering pragmatic, results-driven PR and reputation management services tailored to companies, senior professionals, and corporate teams. Our approach prioritises personal service, treating clients as integral team members while delivering targeted media coverage and strategic counsel. With a commitment to avoiding corporate jargon, we provide straightforward, effective programmes that add genuine business value.Our track record includes successful collaborations with industry leaders like Talent Innovations and Zest Benefits, demonstrating our ability to elevate brand visibility and reputation. We operate from client offices when feasible, ensuring deep understanding of their commercial realities, and maintain a select client base to guarantee focused, high-impact support. Our methodology follows a structured PR journey, beginning with audits and culminating in measurable outcomes aligned with client objectives. Clients consistently praise our ability to secure placements in prestigious publications, including The Financial Times and The Times, while maintaining a cost-effective, transparent approach to service delivery.
Services
Media relations
PR strategy
Social media planning
Crisis management
Executive reputation development
Employer branding
Content creation
Influencer engagement
Communication audits
International PR coordination
Details
- Year established: 2005
Highlights and features
- We specialise in PR for HR with 15 years of sector-specific expertise
- Our founder delivers personal, senior-level service without corporate overheads
- We integrate directly with client teams for tailored strategic counsel
- Proven success securing coverage in The Financial Times and leading HR titles
- Transparent cost structures with no hidden expenses for routine activities
What people say
Played significant role in brand elevation
Secured coverage in target media
Highly strategic thinker
Delivers timely, relevant editorial
Punch above our weight in media
Services
Media relations
We develop targeted media strategies to secure placements in national and industry-specific publications. Our approach combines journalist relationships with tailored storytelling to enhance brand visibility. Clients benefit from consistent coverage in titles like The Financial Times and HR Magazine through bespoke press releases and proactive outreach.
PR strategy
We create customised PR roadmaps aligned with business objectives, starting with current position audits and ending with measurable outcomes. Our methodology focuses on identifying key messaging, target audiences, and content creation timelines to ensure sustained media engagement and reputation growth for HR sector clients.
Crisis management
Our crisis protocols prepare organisations for unexpected challenges through pre-emptive planning and rapid response frameworks. We help HR clients maintain professional standing during controversies by crafting clear messaging and coordinating stakeholder communications to mitigate reputational damage effectively.
Social media planning
We develop integrated social media campaigns that complement traditional PR efforts. Our approach focuses on content calendars, platform-specific messaging, and analytics tracking to enhance online presence. Clients receive strategic guidance on LinkedIn engagement and thought leadership content to strengthen industry authority.
Executive reputation development
We build personal brands for HR professionals through targeted media appearances, op-ed placements, and speaking opportunities. Our programmes position executives as industry experts by aligning their expertise with current sector conversations, resulting in enhanced professional credibility and visibility within the HR community.
People
Fraser Butters
Founder & Director
With over 20 years in PR, Fraser established Pervasive PR after working at global agencies like Burson-Marsteller. He specialises in HR sector communications, having secured media placements for clients in The Financial Times and SAP. His approach combines strategic insight with hands-on execution.
Questions
What specific PR services do you offer for HR companies?
We provide media relations, crisis management, executive branding, social media strategy, and tailored PR planning specifically for HR sector clients.
How do you approach client relationships?
We integrate with client teams, offering personal service while maintaining strategic independence to deliver objective counsel and measurable results.
Can you work with international clients?
Yes, we implement and manage international PR campaigns while maintaining our focus on the HR industry sector.
What sets you apart from other PR agencies?
Our exclusive HR sector specialisation, founder-led service, and commitment to avoiding corporate overheads while delivering tangible media outcomes.
How do you measure PR success?
Through agreed KPIs including media coverage quality, brand visibility improvements, and alignment with clients' commercial objectives.
What's your typical engagement process?
We begin with a current position audit, establish clear objectives, develop tailored strategies, then execute with regular progress reviews.
