Business Details
29 Years
experience
Emergency
services
Trusted Funeral Services in South Wales
Green Willow has been providing compassionate and professional funeral services across South Wales for over 25 years. Established in 1997 as a social enterprise, we operate four funeral homes in Cardiff, Dinas Powys, and Newport, offering a comprehensive range of funeral options including traditional, bespoke, environmental, religious, and non-religious ceremonies. Our team of eight dedicated funeral directors prioritises dignity, respect, and personalisation, while our social enterprise model ensures all profits fund local community projects through the Cardiff YMCA (1910) Trust. With 24/7 availability and a commitment to transparency, we guide families through difficult times with professional expertise and empathetic support. 
Services
Cremation Services
Traditional Funerals
Bespoke Funerals
Environmental Funerals
Non-Religious Funerals
Children's Funerals
Funeral Planning
Memorial Products
Bereavement Support
Eco-Friendly Options
Details
- Year established: 1997
Highlights and features
- 25 years of experience serving South-East Wales communities
- 24/7 availability for immediate support during emergencies
- Social enterprise model funding local community projects
- Professional team of eight dedicated funeral directors
- Personalised funeral options for all religious and non-religious preferences
Associations and certifications
- National Association of Funeral Directors
What people say
24/7 availability
Transparent pricing
Personalised options
Community focus
Professional staff
Services
White Willow Direct Cremation
Our White Willow Direct Cremation provides an affordable, simple cremation service without attendance. This option includes essential arrangements while maintaining our commitment to dignity and respect. Ideal for families seeking cost-effective solutions with professional support.
Bespoke Funerals
Bespoke funerals allow complete personalisation of memorial services. From unique venues to special music and floral arrangements, we accommodate individual preferences while maintaining professional standards. Our team works closely with families to create meaningful tributes.
Environmental Funerals
We offer sustainable funeral solutions including natural burials and biodegradable coffins. Our eco-friendly services prioritise environmental considerations while maintaining ceremonial dignity. Options include green burial grounds and compostable urns for ashes.
Children's Funerals
We provide free funeral services for children under 18 with compassionate support. Our team creates gentle, age-appropriate ceremonies that respect family wishes while offering emotional support during this difficult time.
Funeral Planning
Our funeral planning services allow advance arrangements through Golden Charter partnerships. Clients can specify preferences and secure costs while gaining peace of mind. Plans include allowances for future third-party expenses.
People
John Bettles
Founder
Founded Green Willow in 1997 while serving as Cardiff YMCA's Chief Executive. His vision created Wales' first social enterprise funeral service, combining professional standards with community benefit.
Questions
What funeral service options do you offer?
We provide traditional, bespoke, environmental, religious, non-religious, and children's funerals with full personalisation options.
Are your prices transparent?
Yes, we offer standardised price lists for all locations with no hidden fees or unexpected charges.
Do you offer funeral planning services?
Yes, we partner with Golden Charter to provide prepaid funeral plans that secure future costs and preferences.
What makes you different from other funeral directors?
As a social enterprise, all profits fund local community projects through the Cardiff YMCA (1910) Trust.
Are you available outside regular business hours?
Yes, our team is available 24 hours a day, 7 days a week for immediate assistance.
Do you support bereaved families beyond funeral services?
We provide ongoing bereavement support and connect families with specialist organisations for continued assistance.
