Business Details
19 Years
experience
Award-Winning PR & Digital Marketing Experts
Established in 2007, Appeal PR is a Yorkshire-based public relations and digital marketing consultancy with a proven track record of delivering cost-effective campaigns for businesses across the UK and internationally. Our expertise spans traditional media relations, SEO-integrated PR, content strategy, and digital campaigns tailored to sectors including professional services, manufacturing, hospitality, and technology. We combine practical creativity with measurable results, aligning campaigns to client-specific targets and budgets. Our team's deep understanding of media dynamics and business objectives ensures strategic profile-building and lead generation.With a no-nonsense approach, we blend traditional PR, social media, and paid search to create compelling campaigns that support sales and business growth. Clients praise our proactive service, media insight, and ability to deliver commercial benefits through innovative communication strategies. Our regional expertise in Yorkshire and the Humber, coupled with national and international reach, positions us as a trusted partner for brands seeking to enhance visibility and reputation. Awards and industry recognition underscore our status as a leading PR agency in Northern England.
Services
Media relations
Lead generation
Content strategy
Web design
PPC/SEO
Virtual trade shows
Brand development
Details
- Year established: 2007
Highlights and features
- We offer 15+ years' experience in B2B and consumer PR campaigns
- Our team includes former journalists and media specialists with industry insights
- We guarantee tailored campaigns combining traditional and digital PR strategies
- Our regional media expertise delivers targeted coverage in Yorkshire and beyond
- We provide transparent reporting with clear ROI metrics for all campaigns
What people say
Proactive media relations
Deep media understanding
Commercial benefits delivered
Award-winning campaigns
Excellent regional knowledge
Services
Media relations
Our media relations specialists create targeted campaigns that secure coverage in national, regional, and industry-specific publications. We leverage deep journalist relationships and sector insights to craft compelling narratives that enhance brand visibility. Clients benefit from strategic media placements that drive business growth through increased awareness and credibility.
Lead generation
We develop integrated lead generation strategies combining digital PR, content marketing, and targeted outreach. Our approach focuses on attracting qualified prospects through SEO-optimised content and data-driven campaign management. Businesses see measurable increases in sales-ready leads through our tailored marketing funnels and analytics-driven optimisation.
Content strategy
Our content strategy services create cohesive plans that align with business objectives across owned, earned, and paid media channels. We produce engaging content that resonates with target audiences while optimising for search visibility. Clients gain consistent brand messaging that drives engagement and supports long-term marketing goals through strategic content planning.
PPC/SEO
We combine pay-per-click advertising with organic search optimisation to maximise online visibility. Our Google-certified specialists create data-driven campaigns that target high-value keywords and demographics. Businesses benefit from increased website traffic, improved conversion rates, and measurable ROI through our integrated approach to search marketing.
Virtual trade shows
Our virtual trade show solutions create immersive digital experiences that replicate physical events. We design interactive platforms with live chat, product demonstrations, and analytics tracking. Companies gain access to global audiences while maintaining engagement metrics and lead capture capabilities typically associated with traditional exhibitions.
People
Paul Snape
Co-founder
Marketing expert with 15+ years' experience managing media campaigns for blue-chip companies including Barclays and Deloitte. Founded TheBusinessDesk.com in 2007 and developed expertise in digital PR integration.
Susan Reid
PR Director
Award-winning PR professional with 20+ years' experience across B2B and consumer sectors. Specialises in strategic campaign development and media relationship management for professional services clients.
Sarah Hone
Senior Account Director
Former business journalist with 15 years' PR experience. Expert in identifying news angles and creating compelling content that secures media coverage and drives brand awareness.
Caroline Joynson
PR Consultant
20-year PR veteran with experience in award-winning agencies and national institutions. Specialises in strategic PR planning and profile-building campaigns for owner-managed businesses.
Richard Lee
Digital Marketing Director
Google AdWords accredited specialist with 15+ years' experience in search marketing. Leads digital strategy development and campaign optimisation for integrated online marketing solutions.
Questions
What services does Appeal PR offer?
We provide media relations, lead generation, content strategy, web design, PPC/SEO, virtual trade shows, and brand development services tailored to business objectives.
Which industries do you specialise in?
Our expertise covers professional services, manufacturing, hospitality, technology, and retail sectors with sector-specific PR strategies.
How do you measure campaign success?
We use transparent reporting with metrics including media coverage, lead generation, website traffic, and ROI against agreed targets.
Do you work outside Yorkshire?
While based in Harrogate, we operate nationally across the UK and internationally for clients requiring global PR reach.
What makes your PR approach unique?
We combine traditional PR with digital strategies including SEO-integrated content and data-driven campaign optimisation for measurable results.
