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Empowering Leaders Through Strategic Coaching
Blonay is a leadership development consultancy specialising in executive coaching, strategic facilitation, and pioneering leadership research. With over two decades of experience as a strategy consultant, our founder has developed innovative tools like the Character Profiler to help leaders understand their decision-making biases. We deliver tailored coaching programmes, peer coaching groups, and workshops that focus on risk management, strategic thinking, and personal development. Our approach combines academic research with practical application, supporting clients across diverse sectors including media, finance, pharmaceuticals, and non-profits.

We have facilitated leadership forums in the UK, Uganda, Dubai, and online, helping organisations navigate complex challenges through structured methodologies and peer collaboration. Our work with global supply chains and modern slavery issues demonstrates our commitment to addressing contemporary business ethics. Clients consistently highlight our ability to foster self-awareness, improve work-life balance, and enhance strategic decision-making capabilities.
Services
Executive Coaching Strategy Facilitation Character Profiler Assessment Leadership Workshops Peer Coaching Groups Pioneers Forums
Highlights and features
  • 20+ years of strategy consulting experience
  • Personalised executive coaching with proven methodologies
  • International peer coaching groups with structured frameworks
  • Research-based tools like the Character Profiler
  • Proven track record with global clients across sectors
What people say
Increased confidence Effective coach Positive effects Highly recommended Successful business outcome
Services
Executive Coaching
One-to-one coaching for senior leaders to enhance self-awareness and decision-making. Focuses on addressing blind spots, improving work-life balance, and developing strategies for challenging conversations. Combines active listening with structured frameworks to help clients achieve measurable personal and professional growth.
Strategy Facilitation
Workshops to help organisations prioritise opportunities and manage resource constraints. Uses risk-reward models and business theories to guide strategic decisions. Designed to create focus through structured debates and trade-off analysis, leading to actionable plans for organisational growth and improved performance.
Character Profiler
21-question assessment measuring leadership biases across three dimensions: bold creativity, empathy, and self-discipline. Provides insights into personal decision-making patterns without right or wrong answers. Helps leaders understand their strengths and adapt their approach when working with diverse teams.
Peer Coaching Groups
Monthly peer groups for organisational leaders to share challenges and receive feedback. Combines mutual accountability with expert-led sessions on topics like transactional analysis and problem-solving. Offers both group discussions and optional one-on-one coaching to support continuous leadership development.
Pioneers Forums
Virtual meetings for entrepreneurs and organisational leaders to discuss pioneering projects. Structured format includes presentations, breakout discussions, and collective problem-solving. Focuses on cross-cultural collaboration and practical solutions for innovative ventures in diverse sectors.
People
Jamie MacAlister
Executive Coach and Facilitator
With over 20 years as a strategy consultant, Jamie specialises in leadership development and risk management. He has conducted pioneering research on leadership in the UK, Uganda, and Dubai, and developed the Character Profiler tool. Clients praise his empathetic coaching style and ability to facilitate transformative conversations.
Questions
What executive coaching services do you offer?
We provide one-to-one coaching for senior leaders focusing on self-awareness, decision-making, and strategic thinking. Sessions address specific challenges like difficult conversations and work-life balance using structured frameworks.
How do peer coaching groups work?
Monthly online meetings for 4-7 leaders to share challenges, receive feedback, and learn from expert-led sessions. Includes optional one-on-one coaching and follows a structured agenda for productive discussions.
What is the Character Profiler?
A 21-question assessment identifying leadership biases across bold creativity, empathy, and self-discipline. Provides insights into decision-making patterns without right or wrong answers to improve team dynamics.
Do you work with international clients?
Yes, we facilitate leadership forums in the UK, Uganda, Dubai, and online. Our programmes support cross-cultural collaboration and address global business challenges like supply chain ethics.
How are fees determined?
Fees vary by service. Peer coaching groups have standard rates while executive coaching is priced case-by-case. Contact us for specific pricing details tailored to your needs.