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At the middle of everything we do is the understanding that PR for you and your business exists for one reason and one reason only - to put you or your firm on the map; to raise its profile; to improve its chances of winning new business; to increase the likelihood of it making more money or attracting bigger donations; helping to mitigate bad publicity; putting your side of the story in any dispute - okay so that is more than one reason, but you receive the idea.