Shooting Star PR

It's actually quite simple. Public relations (PR) is about three things: reputation, reputation and reputation. It's about raising your profile and enhancing your reputation to give your organisation a real competitive advantage. PR means talking to journalists, communicating effectively, identifying and exploiting publicity opportunities. It is knowing how to present yourself and your business in the media and in the marketplace, using bright ideas to catch your clients' eye and knowing how to cement your reputation as a firm to do business with.