SEO Web Marketing

read moreMany CEO's and Marketing Directors worldwide are beginning to experience the effectiveness of good search engine optimisation. We believe that a company should focus on what matters to them most; its core business and making more money, whilst we focus on ensuring that visitors and sales come through to your website via search engines such as Google, Yahoo! and Bing and through various social media networking sites such as Twitter, LinkedIn and Facebook in a cost effective way. SEO Web Marketing takes a different approach to optimisation, focusing not only short terms gains but long term visibility and return on investment.

read moreOne technique which can be a slippery slope is the use of keywords. Webmasters must know what potential customers or web users in their field search for, and optimise for the most popular terms. However, you might have a better chance of getting your website on the first page of results by considering and including niche keywords or phrases. There would be less competition and it would be easier to stand out as an expert source of specific information or professional services. The number of websites online these days makes it hard to get noticed when users search for very broad topics.