Sarah Ainslie Marketing

read moreRunning a small to medium business in these tumultuous times is tough. Repeat business from loyal clients is fantastic but you can't rely on that alone: you need proactive channels to access new opportunities to keep the business moving forward and remain ready for all that changing market conditions can throw at it. Gone are the days when you could rely on recommendation and reputation alone to continue to provide a stream of new business, you have to get yourself out there. I am a freelance marketer, copy writer and blogger, based in Wakefield, West Yorkshire.

read moreYour brand is your best friend. It tells your customers what kind of business you are, it is the lynchpin that holds everything that you do together and it promotes instant recognition in a crowded marketplace. It is also so much more than your logo. Design is obviously a vital part of branding and I work closely with graphic designers to create the visual element of your brand but I can also help with establishing that brand - helping you to define your brand values, communicating these throughout your organisation, establishing customer service models and ensuring that all marketing materials - on and offline - communicate a consistent brand identity.

read moreDirect marketing is simply a term for marketing initiatives that target the audience directly such as direct mail, e-mail marketing and telemarketing. Some elements of direct marketing, such as direct mail, are now less common since the emergence of online media but still have a place, and others such as e-mail marketing are more popular than ever because of its ability to reach a wide audience for a relatively small cost. I can help with various aspects of direct marketing either as a standalone activity or part of a wider marketing campaign.

read moreMarketing strategy is the lynchpin that holds all your marketing endeavours together. Without a direction, without knowing what you want to achieve and without a genuine understanding of your market or the resources that you have you can never really hope for your marketing to be successful. I can work with you to create a well thought out marketing strategy that examines your strengths and weaknesses, your competitors, your resources and your opportunities. It will form the basis of your marketing plan and set the direction for everything that you do.