Niche Works Marketing & PR

Marketing Agency in Edinburgh, Scotland
Marketing Agency in Edinburgh, Scotland Niche Works, located in Edinburgh supplies marketing consultancy and advice as well as public relations services in Edinburgh and Scotland. Available in a array of flexible formats, each component has been categorised into an easy-to-select menu and can be packaged to suit your specific requirements.

Contact Details

Address
Edinburgh, Scotland
EH15 1JU
Phone
Driving Directions

From Website

About Us
read moreOur approach is friendly, honest and plain talking and each account is managed by senior professionals with extensive industry experience. As a small business, we are flexible in our approach, fitting in with your team and often becoming an extension of it. Whilst we generally aim to build long-standing relationships with our clients, we're also happy to work on a project basis as and when required. Our experience spans a range of industries including leading hotels and restaurants, tourism destinations, professional services companies, and lifestyle businesses as well as business-to-business marketing and PR.
Marketing Strategy
read moreWe develop complete marketing strategies for our clients, spanning traditional and digital marketing elements. Based on your business objectives, we agree key marketing objectives with you and outline a path to help your business achieve them. We can also work with your existing marketing team, be it as an adviser or in a support capacity, and provide you with the right tools to build your own marketing strategy. You don't need to be an expert - whilst there are a few technical terms involved in the process, we're more than happy to explain everything in plain English.
Social Media
read moreWhile traditional media is still going strong, social media channels are a great way of reaching your audience fast and direct. Social media is very definitely here to stay and if it's an appropriate way of targeting your audience it should be embraced positively. It can provide a fantastic avenue for targeting your existing and new customers providing an opportunity to engage, convey your personality and create up-to-the-minute dialogue plus gain valuable feedback, not to mention establishing new, genuine long term relationships and opportunities.
What We Do
read moreWith a team of experienced marketers and communicators, Niche Works provides a range of services including all aspects of digital and 'classic' marketing and public relations under one roof. We can also support your company's business development, plan and manage events, provide marketing and media training or help with online and website development. Think of our services as a bit of a pick 'n' mix: not all of them may be appropriate all of the time, but the whole selection is always available to choose from and we can recommend the best options depending on your current specific business needs.
Strategic Marketing
read moreMarketing is so much more than glossy brochures and printed mugs - it requires strategic planning and mindful execution to ensure the right questions are being answered, including: where do I want my company to be in five years' time? How much do I need to spend? Which are my target markets and how should I promote to them? And not to mention the old favourite. Why don't these promotional activities generate any business? To develop or refresh your strategic marketing plan we start by looking at the business as a whole and, quite frankly, asking a lot of questions.
Website Development
read moreOver the next few months we aim to summarise some of our own thoughts on each of the '9 Ps' (yes, you heard it right, things have moved on since the days of the 4 Ps!) of the strategic marketing planning process. We cover the importance of managing these 'controllable, internal' elements of the promotional mix and PEOPLE seemed an apt place to start. Edinburgh residential property investment and lettings specialist Cullen Property has appointed Steve Coyle as its new Managing Director.
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