Molton Brown

The year was 1973. Molton Brown opened at 58 South Molton Street in London's Mayfair as a hair salon. The salon's name paid homage to the location and the firm set out to be unique from the begining. This was a London very much in love with synthetics. But here came Molton Brown: soft, personal and Natural with a capital N. Out went hairdryers and tonging, in came finger drying. Identikit styles from TV or magazines were out, and Molton Brown brought in haircuts designed to flatter the customer's individuality.