JoJo Maman Bebe

read moreBrighten up a grey day with our colourful and cosy kids' collection, including an exclusive new Elmer range! From puddle jumping season essentials to luxuriously soft loungewear, we've got all indoor and outdoor adventures covered.

read moreIt's important to us that you understand and love the way we run our business as much as you love and cherish your JoJo clothing and products. At the very heart of JoJo lies quite a simple mission: to take pride in everything we do. We keep this mission beating strong by ensuring our products are not only beautiful, but of the highest quality that's built to last; by looking after our teams and building long-lasting relationships with suppliers; by encouraging environmentally and ethically responsible actions.

read moreIf you love our styles, now is the perfect time to stock up on your favourite pieces. Selected lines are available at discounted prices, giving you even better value for money. You'll find plenty of kids' off-season styles, so if you're thinking ahead to the warmer months look out for basic t-shirts and essential swimwear. For colder months, choose our coats and accessories in a size up to ensure little ones are prepared for winter. Maternity styles are also available at fantastic prices. If you are newly pregnant, pick up a bargain now and save it for when your regular clothes just won't accommodate your bump!

read moreFrom our humble beginnings as a kitchen table start-up, our ethos has always been the same: to offer gorgeous, quirky yet practical designs and excellent customer service while putting people and the planet before profit. So much yet so little has changed since 1993; we're no longer a one-woman band, but we're still creating beautiful collections while being kind to the world around us. Following her studies, running her small clothing business and travelling around Asia, Laura sets up a business based in Brittany, France.