I2i Business Solutions

read moreThese are worrying times and despite encouraging news of vaccines we're still facing genuine challenges in keeping businesses operating profitably, especially hearing news of more widespread measures taking us into Tier 4. With many years senior management experience including that of a CEO, successfully navigating the 2008 global recession, Managing Partner, David Laud is well placed to support business owners with planning and support at this time. A member of the Institute of Interim Management and a Fellow of the Chartered Institute of Marketing, David brings a professional yet personable approach to business challenges.

read moreWe deliver a variety of services embodied within work delivered as part of an interim management assignment or direct consultancy project. The core outcome from engaging i2i is to secure clarity and certainty in purpose and agreed deliverables. A typical interim assignment can cover a multitude of management disciplines including but not exclusively; Strategic review, re-structuring, enabling repurposing or a "pivot" in the client business. Operationally David has worked as a CEO, COO and CMO within a variety of business sectors and this experience provides instructing clients with the peace of mind that their business is in the right hands.

read moreTo help navigate through this minefield we've launched a new social media service for our clients. Unlike many social media "experts" we take the time to fully understand platforms before making any suggestions that would impact our clients. By way of example Managing Partner David Laud rather embarrassingly created a TikTok account. No surpise to hear that he's not had thousands of followers but in less than a month he'd posted one simple video that generated over 30,000 unique views. Valuable lessons learnt and a topical example of how we work.

read moreAs the Chief Executive of a regional law firm David Laud has broad experience of managing a full service legal practice. With this practical experience of the legal sector stretching over 16 years David can provide firms with a solid understanding of key operational, compliance and client development issues.

read moreIt was at a talk he generously delivered to my university that sparked the moment of inspiration that set me on my course to starting to work in marketing, and later starting The Marketing Meetup. Since that day I've always looked up to David as a model of someone I hope to emulate, both in terms of professional achievement, but also in manner. Calm, direct, generous and personable: David is a top chap and I'm grateful our paths crossed. David helped us immensely in identifying the key areas of our business and helping us to put together a structure that would allow us to grow at a manageable rate.

read moreThe research is undertaken each year and having started in 2000 this year marks Edelman's 20th tapping of the trust gauge. The 2020 report is now available and once again makes for fascinating reading. I'd urge you to grab a copy and read it, but if time is against you, here follows my take on the key points. The headline story is that of the four institutions, Business narrowly holds the lead in Trust over NGO's at 58% with global governance playing a significant part not least the commitment to the Paris Agreement with 550 companies set to reduce emissions and 175 now switching to 100% renewable electricity.

read moreWe help businesses large and small by providing cost effective marketing support. In our 10 year history we've worked with a wide variety of Solicitors, Accountants and Consultancies however the requirement for our service and original content has grown beyond the professional sector.

read moreA proven record of international and domestic achievement, delivering results in a wide variety of senior roles. David has over 25 years senior management experience in a variety of executive roles within a cross section of sectors. These positions have included Chief Operating Officer, Chief Executive and Chief Marketing Officer within the professional service and technology sectors. David is one of a growing number of qualified marketers who've successfully navigated their career to the c-suite within demanding, highly regulated environments.