Gund UK

GUND was established in 1898 by Adolph Gund in Norwalk, USA and is America's No. 1 brand. Leading the way by its superior, innovative design and care to detail. GUND has a number of innovations to its credit. These include being the 1st manufacturer to build a licensed product (Felix the Cat and Popeye in 1924) the 1st to utilise molded parts on a soft toy and the 1st firm to evolve the now widespread Supersoft products. It could be said that GUND almost invented the soft toy business.