Genesis DM

read moreWe are delighted Nigel has helped restructure our business by giving the Directors and Managers newly focused roles that have enabled us to set our goals and embrace a clear vision. The changes have been very positive and beneficial for our company and I would have no hesitation in recommending Nigel to assist any company in a marketing, non-executive Director or strategic role. When we formed our marketing consultancy business in 2003 it was with the intention that we wanted its name to convey its relevance to our clients.

read moreWe embarked upon a lengthy search for a marketing agency to assist us with little success until we looked closer to home. Genesis DM provides an excellent and proactive service, which we have greatly valued. Many small to medium size businesses are often daunted by the extensive skills required to compile the research and then deliver the results from a strategic business and marketing plan. As a result the extent of their marketing becomes the development of a series of customer communications which come at the expense and value of that critical stuff.

read moreStrategic plans are essential for every company regardless of their size. They shouldn't be overlooked because they provide a focus for the business and allow you to set a series of goal driven targets for measurement. If you are one of those companies that would really value help developing a thoroughly professional strategy to communicate to your staff and to allow you to re-focus the business, let us help you. We've been appointed by businesses in a wide range of areas to do just that. These include: start-up's, those celebrating Centenaries, many Royal Warrant holders, membership organisations, industrial manufacturers, retailers and many others.

read moreConducting strategic reviews for our clients is the mainstay of our business, and so inevitably a crucial part of this is the time we devote to the market research phase because it delivers so much insight, that to avoid it would render any strategic report worthless. However, before we go off and invest our clients marketing budget into tailored primary research, it's financially prudent to see what secondary data (or previously commissioned research data) is already available through the studies conducted and paid for by someone else.

read moreWith Nigel's guidance we have got to know our business from a different perspective. This has helped form a totally new vision that will enable us to embrace the future with much greater confidence. Primary research is generally commissioned to either add further depth to secondary research collected during an earlier stage, or because secondary data wasn't publicly available.

read moreWe've worked with Genesis and Nigel for over 6 years - they are efficient, professional and thorough in delivering data cleanse services that I have confidence in. They have also ably assisted us in getting to grips with our Single Customer View system and we plan to work with them on customer profiling and segmentation in the future. Delivering effective direct marketing campaigns revolves around the use of accurate and meaningful data. The more relevant the data, the greater the possibility of a cost effective return on your investment.

read moreGenesis DM has provided extremely valuable support in assisting us to bring focus and clarity in our communications with the membership of this Association. Conducting competent and thorough market research studies helps businesses to significantly reduce the potential for expensive mistakes wherever they might occur. To lessen the effect of this, we'll collate the views of your internal sources (staff) and external sources (customers, prospects and other stakeholders) and add to this with industry insights using an array of market research methods, from secondary desk based to primary research that will provide a tailored report for your business.

read moreWe were not looking for someone who could simply produce a new brochure, but a business that could interpret our current position and then develop additional value that would ultimately coincide with a series of exhibitions. With the advent of perceived low cost routes to market such as the growth of social media and email marketing, everyone can now be a 'publisher'. As a result we regularly hear many people say 'how hard they find it writing content and not just the captivating stuff'. Thankfully we don't have this problem, not because we don't get writers block, we do, but because we're aware it can happen we plan ahead and avoid it.