Blackburn SEO Consultant

Earlier this month Google launched personalized results by default for all users. Searchers will however have the capability to opt-out totally, and there are various protections designed to safeguard privacy. Check out Google's personalized search result announcement of how this will affect you future search. Personalizing search results has worried the SEO community as it seems to be the end for SEO according to some SEO's. Danny Sullivan mentions; this would not be the case as there will still be normal search results for many queries.