Autus Web Design & Marketing

read moreMost web viewing is now done mobile - via Smartphone or Tablet. So it is important that your website presents well when viewed this way. We build Responsive Design websites that meet this requirement - without busting your budget. If you have large amounts of data that need to change regularly & rapidly, then you probably need a database powered website. Management of website content by the website owner is a growing requirement. Keeping your website's content fresh has several advantages - customers and our friend Google especially appreciate it.

read moreYou can usually see this located at the top left side of your screen, above the toolbar. It is an open invitation for us to tell Google precisely what your website is about. You have around 60 - 80 characters to provide this information. It is our experience that around 70% of the websites we analyses fail to maximise the potential of this very simple yet critically important tool. You may recognise the H1 tag as the strap line or slogan. It is the first heading on each of your web pages. Google places high importance on the first major heading on a page - the logic being that this should contain some prime keywords.

read moreThe media is full of the fantastic success enjoyed by people running online businesses. And its true, there are many new businesses founded on the web each month which go on to become runaway successes. But much less is said of the far greater number that flounder on the digital rocks and sink out of sight. Autus' digital marketing specialist will guide you through the e commerce development process, to give your online business the best possible chance of success. We will help you to challenge yourself, rather than reassure yourself, that it will.

read moreYour website is an asset, a marketing tool. You should plan to achieve a healthy return on your investment (ROI). To do this it is important to define the objectives of the website - what exactly do you expect it to deliver? Analyse the target market - the website must be designed and structured to appeal to the target customers - and encourage them to act. This may be to contact you for more information, book a hire vehicle, or to purchase from your website. Recommend a website specification to meet the agreed objectives.

read moreWe have all heard that a picture paints a thousand words, and the extra dimension that a video brings can often be decisive in encouraging a website visitor to act. For this reason alone a video is a useful and relatively inexpensive feature to have on your website. But there are other significant reasons too. In Google terms, Engagement is the length of time a visitor stays on your site when they find it. Google measures this engagement period and factors it in to its ranking algorithm, its logic being, the longer the visitor engagement, the higher the probability that the searcher's requirement will be met on that page.