Ashley Hastings : Copywriter

read moreUnlike most other copywriters, I am not passionate about writing. What I love is clarity - elegantly engaging the reader with clear, compelling, customer-centred copy that gets your message across instantly and effectively. Working from my own premises (though I am happy to visit you) I will add real value to all your marketing material. My service is fast, flexible and cost-effective, and I take care not to spread myself too thinly. So you can always be certain of a first class, professional job without any hassle or delays.

read moreDoes your existing marketing material lack a certain oomph? Is it almost right, but not 100%? Let a top notch copywriter (me) and marketing communications expert (me again) take a detailed look at what you have, and tell you what works, what doesn't and what can be done about it. Armed with this valuable information, you can decide what to do next: either implement the changes yourself or, if you wish, I can provide a quote to do it for you.

read moreA first-class business brochure doesn't require an expensive photographer or an expert graphic designer. But try to get by without a professional copywriter and your brochure could be doing more harm than good. A well-written company brochure will do more than simply explain your services. It will convey benefits to your customers and address their needs, it will enhance your image and articulate an engaging message with compelling clarity, and it will embody your business's vision. To achieve all this, you need a brochure writer that understands business and marketing and writes eye-catching content that customers can't ignore.

read moreWhether writing an ad for a billboard or for yellow pages, I'll give you copywriting and concepts that will catch eyes, grab attention and communicate to your target audience in an instant. As an experienced advertising copywriter, I love a creative challenge. My copywriting is not about shouting the loudest, it's about skilfully addressing customers' needs so that they can see at once what's in it for them. Whatever your business, whatever your product and whatever form your promotions take - whether a straightforward ad campaign, a sophisticated piece of direct mail, online marketing or a promotional leaflet - my words will be the best salesman you've got.

read moreIt starts with an idea. A precision-targeted concept that conveys your marketing message with effortless simplicity. A catalyst that allows others to discover your brand, your products and your services. Without this initial burst of inspiration your marketing communications will be a damp squib. So where can you find the creative spark to ignite your next campaign? While you see things from your business's point of view, I take your customers' perspective. I know what they want, how to catch their eye, engage their interest, excite their enthusiasm, tickle their imagination and compel them to act.

read moreI'm based in York, and working via email and telephone is quick, effective and it keeps costs down. Working this way, I have built successful relationships with clients from Macclesfield to Melbourne - all I need is a clear brief. I use the brief to calculate my quote and carry out the work. If the brief changes after the work has been carried out, I will charge for the work already done and quote for the new work being requested. Rather than charge per hour, I usually give a quote for the entire project before work commences (so we all know the fee, however long it takes).

read moreI provide a fixed, no obligation quote before work commences, so you'll never pay more than you expect to. I don't charge for initial meetings, briefings or minor rewrites, and I am VAT free. I'll take on any assignment, large or small, one-off or long-term. I can invoice you on a per project, per hour or per day basis - whatever suits you. If you want me for so much time each week or each month, we can arrange a regular retainer that ensures you'll have my undivided attention. Each assignment is unique - some require exhaustive research, others need more creative input - but my prices are always straightforward, honest and cost-effective.

read moreIf you want to make an impact, you need a strategy. Whatever marketing collateral you are considering - whether writing a letter to turn prospects into customers, crafting effective content for your website or finding the right words for a business-generating brochure - it must be underpinned by a clear, consistent, customer-focused rationale. Hire me and I will develop a strategy that stretches across all your marketing communications, giving your business a distinctive voice, addressing the needs of your target market and cultivating a compelling reputation.