Asda Stores

At Asda saving money and keeping costs low is part of our culture. Saving you money every day isn't a marketing slogan; it's the single-minded focus of everyone at Asda. When we are asked what it is that we do differently from other retailers - what it is that gives us the capability to keep costs low and pass that on to clients in lower prices - we do not point to a handful of major initiatives. We talk about everything we do - all of the little things that when added together make a huge difference.