20plus30
Advertising Agency in Salisbury, Wiltshire
There are some reasons for this transformation. Writing the book, The 50-Plus Market, created a world class collection of research, experience and techniques about marketing to older consumers. This is the foundation for all of our training and consultancy services. The other reason for our development is the partnerships we currently have forged with industry leaders in the different kinds of 50-plus marketing. The relationship with OMD (part of Omnicom) was the foundation for writing The 50-Plus Market and offered access to OMD's understanding of media and market segmentation.
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About Us
read moreIn 2017, I published This I Know, a hard-hitting commentary that explains the fantasies, fiction and fantastic potential of the Ageing Business. This is my third and final book about older consumers. This isn't your usual marketing textbook. Not one bullet point, not one marketing matrix, not one graph and not one citation. It is long on predictions, conclusions and advice, and short on analysis and references. Marketing to the Ageing Consumer was co-authored with Kim Walker and is the first marketing book that reveals how companies can prosper from the physical, sensory and cognitive ageing of their customers.
What I Do
read moreFor the last 10 years I have been a marketing consultant specialising in older consumers. Having written the textbook on the subject, this is not surprising. I now focus on how the physical, sensory and cognitive ageing of consumers impacts the customer experience. I am uniquely placed to provide this advice, having researched and written the foremost book on the subject. That research has been transformed into a proprietary computer model - the AF Tool. I provide the 'soft' consultancy of how companies can use the research that is based on the 'hard' metrics of the AF Tool.
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